Half of the digital reach you are paying for is wasted on non-human digital fraud designed to jack up the analytics and charge you more
It’s Monday morning, Labor Day Weekend. As I sit here relaxing and planning the week to come, I wonder how many people who complain about
Your company has been around for a while, in this case, for more than 110 years. You still carry the same products that you once
There is an old saying in the news business that “if it bleeds, it leads”. It means the worst news of the day will lead
Are you a manager or a leader? As a manager, you have two kinds of time. You have “management time” and “leadership time”. Management time
That’s an old newsroom saying about which stories will be placed at the top of the list for publication or broadcast. It satisfies the natural
In the mid-1930s, at the height of the Great Depression, there weren’t many people with the foresight and courage to start up a new company.
If “nobody listens to Radio anymore”, why then are companies spending money to build and operate more Radio stations?
Have you registered your name as an Internet domain? What comes up when someone Googles your name? More importantly, what comes up when people Google
Despite the clear indications that better times are ahead, many business owners remain cautious about advertising spending their money on advertising, despite the overwhelming evidence
