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Articles About Advertising

Digital Fraud Is Getting Worse

The depth and severity of fraudulent digital advertising is growing by the nanosecond, literally! Google removed 100 bad ads per second in 2017!

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Articles About Business

You CAN Reinvent Yourself

If you are struggling to grow your business, you may need to rethink your business model. You may need to reinvent yourself like J.C. Penney’s

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Articles About Advertising

Finding Accountability in Advertising

By now it is becoming abundantly clear, digital display advertising is fraught with fraud and deception. The early promise that digital marketing would bring unprecedented accountability

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Articles About Advertising

Radio, The Original Social Medium

Proctor and Gamble, the worlds largest advertiser recently announced that they were cutting back on their digital advertising budget over concerns about click fraud, non-human

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Radio Really Works
Articles About Advertising

Radio Advertising Really Works

Questions about the viability of terrestrial radio abound. People ask me all the time what impact satellite or Internet radio has on our business. I have

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