Fake user accounts are infecting social media like Facebook and Twitter causing the social media giants to admit that the problem is far worse than
By now it is becoming abundantly clear, digital display advertising is fraught with fraud and deception. The early promise that digital marketing would bring unprecedented accountability
Proctor and Gamble, the worlds largest advertiser recently announced that they were cutting back on their digital advertising budget over concerns about click fraud, non-human
In the fast paced world we live in, do you ever hear someone say, “That’s not how we used to do it”? Perhaps you find
Questions about the viability of terrestrial radio abound. People ask me all the time what impact satellite or Internet radio has on our business. I have
My Radio was due for an oil change the other day so I took it into the dealership for some service. While I was waiting
Recently, an experienced Radio manager was describing the relationships between the stations within his cluster by using terms like “the big dog” and “a little
The annual contract is the coveted achievement for the advertising sales person. Getting an annual contract from a customer signifies to some extent that the
Selling Radio advertising can be a rewarding career both professionally and financially because you are helping build the American dream. Your customers are business owners
Package selling has been a staple of the Radio advertising business for many years. Package selling can facilitate the selling process and put money on
