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Category: Radio

The First Radio Commercial

February 20, 2019 Spike Santee Leave a comment

The first Radio commercial was broadcast on August 28, 1922. The station was WEAF AM in New York City. It…

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Posted in: Advertising, Business, Radio Filed under: advertising copy, Hawthorne Court Apartments

Facebook, Fake Accounts, Fake Numbers, Fake Results

September 16, 2018 Spike Santee Leave a comment

Here is another story that questions the veracity of social media advertising claims. Danielle Singer is a psychotherapist at Therapy…

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Posted in: Advertising, Business, Radio Filed under: advertising, Facebook, Fake News, Social media

Nobody Is Safe From Digital Fraud

March 18, 2018 Spike Santee Leave a comment

More bad news for small business trying to advertise on the Internet. News is out that Google has been hacked…

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Posted in: Advertising, Business, Radio

Digital Fraud Is Getting Worse

March 14, 2018 Spike Santee Leave a comment

The depth and severity of fraudulent digital advertising is growing by the nanosecond, literally! Google removed 100 bad ads per…

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Posted in: Advertising, Business, Management, Radio, Sales

The Future of Radio Belongs to the Producer

February 27, 2018 Spike Santee Leave a comment

Content Is King and the most engaging content, the most entertaining content commands the highest prices.

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Posted in: Management, Motivation, Radio

Selling Radio With Emotion

February 15, 2018 Spike Santee Leave a comment

Zig Ziglar likes to describe selling as a transfer of emotions. If we as professional sales people can get our prospects…

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Posted in: Radio Filed under: advertising, emotions, radio, selling

Are You Paying to Reach Fake Social Media Users?

February 4, 2018 Spike Santee 1 Comment

Fake user accounts are infecting social media like Facebook and Twitter causing the social media giants to admit that the…

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Posted in: Advertising, Business, Radio

Finding Accountability in Advertising

January 28, 2018 Spike Santee Leave a comment

By now it is becoming abundantly clear, digital display advertising is fraught with fraud and deception. The early promise that digital…

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Posted in: Advertising, Business, Radio

Radio, The Original Social Medium

January 12, 2018 Spike Santee Leave a comment

Proctor and Gamble, the worlds largest advertiser recently announced that they were cutting back on their digital advertising budget over…

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Posted in: Advertising, Business, Radio
Old Way New Way

I’m Glad That’s Not How We Used to Do It!

January 10, 2018 Spike Santee Leave a comment

In the fast paced world we live in, do you ever hear someone say, “That’s not how we used to…

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Posted in: Business, Motivation, Radio Filed under: Change, radio

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  • Four Keys to Emotional Engagement
  • Is Your Brand Sociable Enough?

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