The first Radio commercial was broadcast on August 28, 1922. The station was WEAF AM in New York City. It was owned by AT&T. The commercial was for a real estate development called Hawthorne Court Apartments in Jackson Heights, a neighborhood in the borough of Queens. The apartment complex was owned by the Queensboro Corporation. The apartment complex was named after Nathaniel Hawthorne, on of America’s great writers.
Here is another story that questions the veracity of social media advertising claims. Danielle Singer is a psychotherapist at Therapy Threads, a natural aromatherapy fashion and self-care products company in Kansas City. Singer has filed a lawsuit against Facebook accusing the company of bilking advertisers by inflating the number of people Facebook ads could reach.
More bad news for small business trying to advertise on the Internet. News is out that Google has been hacked sending unsuspecting users to fake websites intent on infecting their computers with malware. Over at Facebook, a staff psychologist harvested the personal data of over 50 million American and shared the information with Cambridge Analytica which illegally used the information to target users for political reasons.
The depth and severity of fraudulent digital advertising is growing by the nanosecond, literally! Google removed 100 bad ads per second in 2017!
Content Is King and the most engaging content, the most entertaining content commands the highest prices.
Zig Ziglar likes to describe selling as a transfer of emotions. If we as professional sales people can get our prospects as excited about our product as we are, then we’ll able to make a sale.
Fake user accounts are infecting social media like Facebook and Twitter causing the social media giants to admit that the problem is far worse than previously acknowledged. In November 2017, Facebook disclosed to shareholders that it had at least twice as many fake users as it previously estimated, perhaps 60 million or more automated accounts. According to a new study by the University of Southern California and Indiana University 15 percent of more (50 million) of Twitter accounts are bots rather than real live people. When you buy digital display advertising on Social Media, you are paying for these fake users.
By now it is becoming abundantly clear, digital display advertising is fraught with fraud and deception. The early promise that digital marketing would bring unprecedented accountability to advertising has evaporated into thin air. Where can you turn for advertising accountability?
Proctor and Gamble, the worlds largest advertiser recently announced that they were cutting back on their digital advertising budget over concerns about click fraud, non-human interaction and ad placement on websites with objectionable content. At the same time, they announced a return to Radio advertising. And for good reason, Radio is the Original Social Medium.
In the fast paced world we live in, do you ever hear someone say, “That’s not how we used to do it”? Perhaps you find yourself saying the same thing when faced with a change to your familiar routine. Well, I’m glad that’s not how we used to do it!
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