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Emotional Selling Team
Articles About Motivation

Emotional Selling

Most salespeople are excited about the products they sell and the company they represent. However, many hesitate to admit they make a living as a

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Articles About Business

Looking Ahead

As we approach the new year, I want to send you my best wishes for a prosperous 2020 and beyond. Not only do we celebrate

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Four Keys to Better Referrals
Articles About Business

Four Keys to Better Referrals

Most B2B decision makers start the buying process with a referral. Most people trust recommendation from people they know. Companies that use a referral program report higher conversion rates, higher lifetime customer value and a faster time to close. Here are Four Keys to Better Referrals.

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Articles About Motivation

Selling Radio With Emotion

Zig Ziglar likes to describe selling as a transfer of emotions. If we, as professional salespeople, can get our prospects as excited about our product

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Don't Shoot Yourself in the Foot
Articles About Radio And Radio Advertising

Don’t Shoot Yourself in the Foot

Recently, an experienced Radio manager was describing the relationships between the stations within his cluster by using terms like “the big dog” and “a little

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