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Emotional Selling Team
Articles About Motivation

Emotional Selling

Most salespeople are excited about the products they sell and the company they represent. However, many hesitate to admit they make a living as a

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Articles About Motivation

Selling Radio With Emotion

Zig Ziglar likes to describe selling as a transfer of emotions. If we, as professional salespeople, can get our prospects as excited about our product

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Radio Really Works
Articles About Advertising

Radio Advertising Really Works

Questions about the viability of terrestrial radio abound. People ask me all the time what impact satellite or Internet radio has on our business. I have

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Don't Shoot Yourself in the Foot
Articles About Radio And Radio Advertising

Don’t Shoot Yourself in the Foot

Recently, an experienced Radio manager was describing the relationships between the stations within his cluster by using terms like “the big dog” and “a little

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Package Selling
Articles About Advertising

Package Selling – Good or Bad?

Package selling has been a staple of the Radio advertising business for many years. Package selling can facilitate the selling process and put money on

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