The Two Worlds of the Sales Person

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You live in two worlds. The first is your personal world, the world of your family and personal life. The second is the business world, the world of your customers, your products and services. You’ve heard how important it is to leave your work at the office. “Don’t take your work problems home at night.” It’s not good for you or your family. On the other hand, you should not bring your personal world into your work world.

Spike SanteeThe Two Worlds of the Sales Person
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The Dangers of Discounting

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If you think advertising a discount price on your products and services is a good way to drive new traffic into your business, think again. You are about to commit an act of marketing malpractice that could be the first step to your company’s demise. 

Spike SanteeThe Dangers of Discounting
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