The Advertising and Business Management Partnership

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“I tried advertising once and it didn’t work”, is a common objection advertising sales people often hear when trying to establish a new relationship with a prospect. I write extensively about what an advertising sales person can do to ensure that the advertising they sell lives up to their expectations. But, no amount of good advertising will fix a bad business. The business must be prepared to back up the advertising campaign with the basic customer service necessary to convert the advertising into new customers.

Spike SanteeThe Advertising and Business Management Partnership
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Are You a Manager or a Leader?

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Are you a manager or a leader? As a manager, you have two kinds of time. You have “management time” and “leadership time”. Management time is the time you spend getting your sales people to do their work. Leadership time is the time you spend training and leading your sales team to new levels of success. When you are spending your time managing, that is time you can’t use to teach and lead your sales team.

Spike SanteeAre You a Manager or a Leader?
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