Here is an idea for my friends in the car business or anyone in the sales field capturing new leads online. Digital sales tools may be a great addition to your selling tool kit, but don’t overlook the value of the human touch.
As a brand building enthusiast, I’ve been carefully watching as United Airlines tries to repair the self-inflicted damage caused by their decision to forcibly remove Dr. David Dao from United Flight 3411.
Spike SanteeThe Lesson United Airlines Will Never Learn
“I tried advertising once and it didn’t work”, is a common objection advertising sales people often hear when trying to establish a new relationship with a prospect. I write extensively about what an advertising sales person can do to ensure that the advertising they sell lives up to their expectations. But, no amount of good advertising will fix a bad business. The business must be prepared to back up the advertising campaign with the basic customer service necessary to convert the advertising into new customers.
Spike SanteeThe Advertising and Business Management Partnership
When your prospect says “No” to your offer, that is not the end of your selling efforts. When your prospect says “No” to your offer, that is just the beginning of your selling efforts. Your sales job is just getting underway. But now, to take your selling efforts to the next level you must learn how to translate the “No” response you just heard into the real reason the prospect hasn’t yet said “Yes”.