Selling With Spec Creative on Every Call

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Selling with spec creative is by far the most effective way to build a successful career in Radio advertising sales. This article will help you learn how to overcome the most common stumbling blocks to selling with spec creative. When you’re done reading you will know how to easily sell using spec creative on every single sales call.

Spike SanteeSelling With Spec Creative on Every Call
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Emotionally Engaging Commercials Work Better

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A very common mistake small business owners make when they are developing a commercial or advertisement is they try to include too much information. They desire to include lots of facts and figures. They want to list all of the features they offer. They often overlook the reasons why a consumer would pick them to help them with a need or desire. The reasons why are the very core of a compelling and engaging commercial message.

Spike SanteeEmotionally Engaging Commercials Work Better
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