Questions about the viability of terrestrial radio abound. People ask me all the time what impact satellite or Internet radio has on our business. I have
“I tried advertising once and it didn’t work”, is a common objection advertising sales people often hear when trying to establish a new relationship with
Small business owners are often surprised when they learn that advertising alone, doesn’t make people buy things. It doesn’t cause people to come into their
Your new customer, the one you worked so hard to sell, the one that loved their commercial, the one you were so proud of, just
The other day I saw a young man in blue jeans and a worn out polo shirt walking down the street holding up a small sign
If you think advertising a discount price on your products and services is a good way to drive new traffic into your business, think again.
Most people can agree on what Santa Claus looks like – a jolly old man with a big white beard dressed up in a red
Your company has been around for a while, in this case, for more than 110 years. You still carry the same products that you once
There is an old saying in the news business that “if it bleeds, it leads”. It means the worst news of the day will lead
The annual contract is the coveted achievement for the advertising sales person. Getting an annual contract from a customer signifies to some extent that the
