“The Only Easy Day Was Yesterday”. That is the motto of the United States Navy’s Sea, Air and Land Forces – commonly known as SEALs. Whether it is conducting clandestine missions behind enemy lines or tracking down Osama bin Laden, the history of this elite fighting force is one of legendary achievements.
To become a Navy SEAL in the Naval Special Warfare/Naval Special Operations (NSW/NSO) community, the recruit must first go through what is widely considered to be the most physically and mentally demanding military training in existence.
For years, the drop out rate was 75%, only one in four cadets could pass BUD training, Basic Underwater Demolition training. The fear of not being able to breath is an instinctual fear, a basic survival fear, difficult to overcomes most cadets.
The Big Four Skill Set
As commanders studied the results of their training, they were puzzled by which candidates could succeed and which ones could not. It wasn’t always the strongest who survived. Researchers soon found that in addition to physical strength, mental toughness was also required. Specifically, the ability to control fear was essential to successful completion of SEAL training.
The recruit must rely on his training to overcome his fear and resolve the problems and remain under water. They must not panic. They must remain calm and stay under water for the full twenty minutes if they want to become a Navy SEAL.
The Navy identified four specific skill sets that can help the soldier overcome their fears, they call them The Big Four. The selling equivalent is in parentheses.
- Goal Setting (Goal Setting)
- Mental Rehearsal (Role Playing)
- Self Talk (Positive Mental Attitude)
- Arousal Control (Overcoming Call Reluctance)
Navy SEALs learn that they can train their brains to overcome the basic instinctual fear of drowning with the same training techniques you can use in your everyday selling activities.
When the Navy implemented The Big Four in the training, the pass rate of recruits improved more than 32% when they learned to how to overcome their fears with these four training techniques. The Navy SEALs train and use these skills every day because their lives depend on it.
Sales Training Like a Navy SEAL Webinar
This is a one-hour webinar that covers the challenges the SEAL recruit faces, the fears they must overcome and the consequences of failure versus success.
The webinar covers The Big Four as the Navy refers to the four key areas of training that SEAL recruits must master if they want to have any chance of passing.
- Goal Setting
- Role Playing
- Positive Mental Attitude
- Arousal Control
These are the very same skills salespeople should master if you want to be successful in professional selling.
The webinar offers you step-by-step instructions, the very same instructions used by the Navy SEALs. You'll receive a download packet with printed suggestions that you can start using immediately in your daily sales activities.
The Navy saw a 32% increase in the pass rate of SEAL recruits when the recruit mastered The Big Four. The Navy SEALs must master these skills because their lives depend on it. You'll still be breathing at the end of the day if you don't master these skills but just think of what your life would be like if you improved your performance by 32%.