The first Radio commercial was broadcast on August 28, 1922. The station was WEAF AM in New York City. It was owned by AT&T. The commercial
One of the most exciting aspects of creating effective advertising for our clients is the vast amount of foundational research, and now, compelling brain science,
Imagine you are on a large stage with one thousand people in the audience and you have a chance to tell them all about your
For your business brand to be truly social, it takes more than just having a website and asking people to “Like us on Facebook”. Those
Very few business owners we work with, set out to be the low cost provider in their category. So how come there is much focus
When I first entered the world of advertising, I was told “Whoever controls the creative controls the client”. What that means is whoever writes the
The goal of successful advertising is to be known before you are needed. The biggest mistake in advertising is waiting to be found. In other
A lot of users are no longer so in “Like” with Facebook. Some 42% of Americans 18+ say they have “taken a break” from checking the social media platform for several weeks or more, while 26% have deleted the Facebook app from their cellphone.
