It is four o’clock on Friday afternoon. Your traffic manager about to quit because copy for Saturday’s log still has not been turned in. The
I first met Brad when he was advertising for his floral shop on the local Radio station. On my first visit, I was surprised to
The impact of COVID-19 on our lives is unprecedented. It is unlike any crisis we have faced before. Trying to contain and prevent the spread
David Bowie (1947 – 2016) was a British singer, songwriter, and actor. In his hit song from 1972, Bowie sings, “Ch-ch-changes, turn and face the
On Monday, August 10, 2020, on CNBC, Mohamed El-Eriean, Chief Economic Adviser at Allianz, a world leader in financial services, warns businesses that there is
“We are here for you during this pandemic,” is a common phrase used in many advertisements. What does that mean? In most cases, it means
Dan was considered a successful salesperson. He had an extensive list of customers and significant annual billing. Dan’s clients liked him because he always got
Effective advertising is measured by customer engagement. Your brand must engage with customers on an emotional level to create a meaningful and profitable relationship. The
History shows that pulling back or canceling your advertising during the COVID-19 pandemic will cost your company more in the long run than what you
Despite reports over the past few years about the benefits of working from home, the current effort to maintain productivity by working from home during
