Consider a Career in Radio Sales
Just imagine what your sales life would be like if you could gobble up all of the product lines in your market and get rid of two thirds of your competition. You would have more to sell, to more prospects and there would be less competition. That's exactly what you’ll find when you become a Radio advertising sales representative.
That's Not How We Used to Do It
Are you worried about your future? Have things been changing around you more than you would like? Do you sometimes feel as if it is all too much to handle? Don't become a victim of change. Make the decision to be a victor of change. Your future success will be fueled by your willingness to find new and better ways of conducting your business. Change is difficult for some people to deal with. When I'm working with the folks who are having difficulty with change, I often hear them say "that's not how we used to do it". That's true. There are lots of things we do differently today. And quite frankly, we should be thankful "that's not how we used to do it."
What Is The Role of Social Marketing in Your Future
Everyone is talking about new media and the role it will play in the future of marketing. There is no doubt the future holds many opportunities for those who can put technology to work for them. But before you start blogging and twittering there are some things you might consider.
Good Advertising Can Kill Your Business
Before you spend another dollar on advertising your business, you should examine whether or not your business is on the right track. Is your business competitive within the market? Do you have the selection, pricing and service that put you at the top of your category? Do your customers enjoy a quality experience when doing business with you? If not, your advertising may be killing your business.
Three Steps to Building a More Successful Sales Team
Building a successful sales organization is the Management Team’s top priority. Here are three steps to building a more successful sales organization.
Are You Locked Out of Your Future Success?
As you navigate your path to the future you desire, keep an open mind. In times of change, there are many opportunities to move forward. Now is a great time for renewal and a time for new plans and dreams. It’s time for a new action plan. Albert Einstein once said “You can’t solve today’s problems at the same level of thinking that created them”. You need to elevate your level of thinking beyond your current paradigm in order to move forward.
Use Radio to Drive Your Social Media Marketing
The Internet sure has come a long way since the early 1980s when communication standards between networks were first introduced. In the beginning the Internet was used primarily by the military and educational institutions. It wasn’t until the mid-1990s that the Internet became more commercialized and wide spread. Today, technology aggregates my contacts from across a number of different platforms into a single list displayed on my smart phone.
Presenting Your Professional Qualifications
Differentiation is one of the fundamentals to marketing success. The ability to describe the customer benefits you provide will set you apart from the rest of the vendors within your product category and will help you build a profitable customer list.
Are You a Manager or a Leader?
Are you a manager or a leader? As a manager, you have two kinds of time. You have "management time" and "leadership time". Management time is the time you spend getting your sales people to do their work. Leadership time is the time you spend training and leading your sales team to new levels of success. When you are spending your time managing, that is time you can't use to teach and lead your sales team.
Protect Your Business From Competitors
This article is written for my Radio sales friends who are tired of working hard to develop a new client only to have the competition come steal the business away with a lower priced offer. If you are an ambitious sales person who wants to get ahead faster, if you are willing to work a little bit smarter, this article is for you.
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Spike Santee
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