The Advertising and Business Management Partnership

Advertising Management Partnership

“I tried advertising once and it didn’t work”, is a common objection advertising sales people often hear when trying to establish a new relationship with a prospect. I write extensively about what an advertising sales person can do to ensure that the advertising they sell lives up to their expectations. But, no amount of good advertising will fix a bad business. The business must be prepared to back up the advertising campaign with the basic customer service necessary to convert the advertising into new customers.

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What Kind of Radio Do You Drive

My Radio was due for an oil change the other day so I took it into the dealership for some service. While I was waiting on the service department to work on my Radio, I walked through the showroom looking at all of the beautiful new Radios. There is nothing quite like the feeling you get when you sit behind the wheel of a brand new Radio for the very first time. It’s so clean and shiny. The leather is soft to the touch. And the smell of a new Radio gets to me every time. Continue reading “What Kind of Radio Do You Drive”

The Miracle of Miracle Whip

The Miracle of Miracle Whip

The poet and song writer Bob Dylan sang, “The times they are a changin’ in the 1960s but the message still rings true today for local business owners. Everything is changing at such a rapid pace it’s difficult to keep up. But as Dylan sang, “If your time to you is worth savin’ then you better start swimmin’ or you’ll sink like a stone”, that is good advice today. Here is a story about how one company responded to the changing customer needs and grew into a powerhouse brand today. Continue reading “The Miracle of Miracle Whip”

Target Marketing Flying to New Heights

Hilton Garden Inn

I’ve been flying for a very long time. Not as long as some folks but I was a frequently flyer back when they still let people smoke cigarettes on the plane. Back in those days, the airports did not offer many amenities. In many airports there was only one dining opportunity. Today, the airports have all of the major fast food chains and even some upscale restaurants. Not to mention all of the retail outlets. There is a Brooks Brothers in Terminal D at the Dallas Fort Worth Airport. Continue reading “Target Marketing Flying to New Heights”