As a brand building enthusiast, I’ve been carefully watching as United Airlines tries to repair the self-inflicted damage caused by their decision to forcibly remove Dr. David Dao from United Flight 3411. Continue reading “The Lesson United Airlines Will Never Learn”
“I tried advertising once and it didn’t work”, is a common objection advertising sales people often hear when trying to establish a new relationship with a prospect. I write extensively about what an advertising sales person can do to ensure that the advertising they sell lives up to their expectations. But, no amount of good advertising will fix a bad business. The business must be prepared to back up the advertising campaign with the basic customer service necessary to convert the advertising into new customers.
In 2003, Michel Lewis released the book, Moneyball: The Art of Winning an Unfair Game.
The central premise of Moneyball is that the collective wisdom of baseball insiders (including players, managers, coaches, scouts, and the front office) over the past century is subjective and often flawed. Continue reading “Moneyball Your Sales Team”
My Radio was due for an oil change the other day so I took it into the dealership for some service. While I was waiting on the service department to work on my Radio, I walked through the showroom looking at all of the beautiful new Radios. There is nothing quite like the feeling you get when you sit behind the wheel of a brand new Radio for the very first time. It’s so clean and shiny. The leather is soft to the touch. And the smell of a new Radio gets to me every time. Continue reading “What Kind of Radio Do You Drive”
The poet and song writer Bob Dylan sang, “The times they are a changin’ in the 1960s but the message still rings true today for local business owners. Everything is changing at such a rapid pace it’s difficult to keep up. But as Dylan sang, “If your time to you is worth savin’ then you better start swimmin’ or you’ll sink like a stone”, that is good advice today. Here is a story about how one company responded to the changing customer needs and grew into a powerhouse brand today. Continue reading “The Miracle of Miracle Whip”
I’ve been flying for a very long time. Not as long as some folks but I was a frequently flyer back when they still let people smoke cigarettes on the plane. Back in those days, the airports did not offer many amenities. In many airports there was only one dining opportunity. Today, the airports have all of the major fast food chains and even some upscale restaurants. Not to mention all of the retail outlets. There is a Brooks Brothers in Terminal D at the Dallas Fort Worth Airport. Continue reading “Target Marketing Flying to New Heights”
Despite the clear indications that better times are ahead, many business owners remain cautious about advertising spending their money on advertising, despite the overwhelming evidence that now is the time to advertise, before it’s too late. Continue reading “Now Is The Time to Advertise”
Are you adrift, heading in no particular direction? Are you letting the wind blow you in whatever direction it may take? Reset your compass and point your life in the direction of your successful destiny. Don’t play the victim any longer. You were built to be the victor. Continue reading “The Abundance Mentality”
Have you ever wondered what the differences are between people who seem happy and successful and those that seem to struggle through life? It is a personal subject of interest for me. I want to be as happy and successful as I can be and I want to help those around me achieve the same. Continue reading “The Difference”
Small business owners are often surprised when they learn that advertising alone, doesn’t make people buy things. It doesn’t cause people to come into their store or call them on the phone. The only thing that advertising does is create awareness. Advertising informs. It tells a story. Continue reading “The Triggering Event”