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Deloitte Study: Consumers Love Spending Less

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The good news from Deloitte's "New American Pantry" is that the vast majority of consumers don't feel bad about the recession -- they actually love it: 81% of those surveyed say they find saving money, using such techniques as coupons or loyalty programs, fun.
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Nielsen: This Isn't Your Grandfather's Baby Boomer

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Get ready: Nielsen is once again trying to challenge one of the industry's oldest chestnuts -- that consumers over 50 aren't worth the expense to target. The measurement-and-data giant is out to prove that it is advertisers' continued focus on younger customers that's out of date, thanks to a massive and aging population of baby boomers as well as changes in consumers' lifestyle sparked by new technology.
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Expert Notes Few Marketers Do Social Media Well

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Marketers spent $65.2 billion on Internet advertising in 2008, and Geoff Ramsey, co-founder of research firm eMarketer, told the Association of National Advertisers' Social Media conference attendees last week that while that number is going to grow dramatically in coming years, many marketers don't know how to include social media in the mix.
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Mobile Devices Continue to Take Market Share

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Advertisers wondering when mobile will catch on might want to take a big breath and hang on. Two separate reports released recently reveal that mobile device use, from smartphones to tablets, continues to increase. Smartphones are now owned by 49.1 million people in the U.S. as of the three-month period ending in May -- up 8.1% compared with the prior three months, according to a comScore MobiLens report.
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Roaring Out of Recession

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Are you positioned to take advantage of the economic recovery? Have you taken the correct strategic steps to protect and grow your company’s market share? For the answers to these questions we can turn to a new research study recently published in the Harvard Business Review.
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Spike Santee

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Thanks for visiting my web site.

Zig Ziglar once said "You can have everything in life you want as long as you help enough other people get what they want in life." Ol' Zig is exactly right! Nothing is more rewarding to me than helping my coworkers and clients get what they want out of life.

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