Home

Member Login

Please consider becoming a registered user.
 
Welcome to Spike Santee Dot Com
PwC: Digital Spending Remains Main Growth Engine PDF Print E-mail

PricewaterhouseCoopers released its Global Entertainment and Media Outlook for 2009-2013 Tuesday, which provides five-year market forecasts on the entertainment & media industry. The report forecasts that global entertainment and media spending will rise from $1.4 trillion to $1.6 trillion in 2013, growing at a compound annual growth rate (CAGR) of 2.7%. Radio's outlook is a minus 2.2% CAGR.

Read more...
 
Zogby: Online News Sources Top All Other Outlets PDF Print E-mail

A new online survey by Zogby Interactive shows that the Internet is by far the preferred source for information, and that it is considered the most reliable source as well. 56% said that if they had to choose just one source for their news information, they would choose the Internet. In a distant second was television at 21%, while newspapers and radio tied at 10%.

Read more...
 
Dew Fuels Up With World of Warcraft PDF Print E-mail

Mountain Dew is offering up some more "Game Fuel." The PepsiCo-owned brand has launched two limited-edition line extensions inspired by Blizzard Entertainment's World of Warcraft.

Read more...
 
Suburban Survivalists Are Stocking Up PDF Print E-mail

Six months ago, Jim Wiseman didn't even have a spare nutrition bar in his kitchen cabinet. Now, the 54-year-old businessman and father of five has a backup generator, a water filter, a grain mill and a 4-foot-tall pile of emergency food tucked in his home in the expensive San Diego suburb of La Jolla.

Read more...
 
Restaurant Spending Intentions on the Rise PDF Print E-mail

RBC Capital Markets is reporting that its May Restaurant Spending Survey shows a definite trend in the right direction.

Read more...
 
Trialogue: Marketing in the New Economy PDF Print E-mail

A revolution in media and marketing triggered by recent digital technologies has fundamentally changed the world. Most companies see it as a threat. You can see it as an opportunity.

Read more...
 
Arbitron Report Reveals a Growing Audience - More Than 235 Million Listen to Radio Every Week PDF Print E-mail

Radio reaches more than 235 million persons age 12 and older over the course of a typical week, according to the RADARĀ® 101 National Radio Listening Report which will be released June 22.

Read more...
 
The Adweek Media Plan of the Year - Best Use of Radio: Butler, Shine, Stern & Partners PDF Print E-mail

An eclectic Radio campaign for a small car had a big impact in New York. At a time when most auto sales were down 20 percent, the worst drop since 1992, Greater Gotham Mini, a group of eight Mini Cooper dealers in the tri-state area, had its best sales year ever, up 33.6 percent.

Read more...
 
Traditional Gifts Still Popular for Fathers Day PDF Print E-mail

During a thriving economy or a global recession one thing remains true for dear old dad when it comes to Father's Day: Dinner and neckties.

Read more...
 
Survey Indicates That Reducing Advertising in a Recession is a Mistake PDF Print E-mail

More than 48 percent of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates that the business is likely struggling, according to a study from Ad-ology Research.

Read more...
 
Retailers Introducing Mini Versions of Big-Box Stores PDF Print E-mail

During the current economic downturn, as many companies are closing stores and cutting costs, it might seem counterintuitive to be opening new stores.

Read more...
 
«StartPrev12345678NextEnd»

Page 1 of 8
Copyright © 2009 Spike Santee Dot Com. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.