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PricewaterhouseCoopers released its Global Entertainment and Media Outlook for 2009-2013 Tuesday, which provides five-year market forecasts on the entertainment & media industry. The report forecasts that global entertainment and media spending will rise from $1.4 trillion to $1.6 trillion in 2013, growing at a compound annual growth rate (CAGR) of 2.7%. Radio's outlook is a minus 2.2% CAGR.
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A new online survey by Zogby Interactive shows that the Internet is by far the preferred source for information, and that it is considered the most reliable source as well. 56% said that if they had to choose just one source for their news information, they would choose the Internet. In a distant second was television at 21%, while newspapers and radio tied at 10%.
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Mountain Dew is offering up some more "Game Fuel." The PepsiCo-owned brand has launched two limited-edition line extensions inspired by Blizzard Entertainment's World of Warcraft.
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Six months ago, Jim Wiseman didn't even have a spare nutrition bar in his kitchen cabinet. Now, the 54-year-old businessman and father of five has a backup generator, a water filter, a grain mill and a 4-foot-tall pile of emergency food tucked in his home in the expensive San Diego suburb of La Jolla.
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RBC Capital Markets is reporting that its May Restaurant Spending Survey shows a definite trend in the right direction.
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A revolution in media and marketing triggered by recent digital technologies has fundamentally changed the world. Most companies see it as a threat. You can see it as an opportunity.
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Radio reaches more than 235 million persons age 12 and older over the course of a typical week, according to the RADARĀ® 101 National Radio Listening Report which will be released June 22.
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An eclectic Radio campaign for a small car had a big impact in New York. At a time when most auto sales were down 20 percent, the worst drop since 1992, Greater Gotham Mini, a group of eight Mini Cooper dealers in the tri-state area, had its best sales year ever, up 33.6 percent.
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During a thriving economy or a global recession one thing remains true for dear old dad when it comes to Father's Day: Dinner and neckties.
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More than 48 percent of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates that the business is likely struggling, according to a study from Ad-ology Research.
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During the current economic downturn, as many companies are closing stores and cutting costs, it might seem counterintuitive to be opening new stores.
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