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Deloitte Study: Consumers Love Spending Less

Friday, 23 July 2010 05:43

The good news from Deloitte's "New American Pantry" is that the vast majority of consumers don't feel bad about the recession -- they actually love it: 81% of those surveyed say they find saving money, using such techniques as coupons or loyalty programs, fun.

Nielsen: This Isn't Your Grandfather's Baby Boomer

Friday, 23 July 2010 05:22

Get ready: Nielsen is once again trying to challenge one of the industry's oldest chestnuts -- that consumers over 50 aren't worth the expense to target. The measurement-and-data giant is out to prove that it is advertisers' continued focus on younger customers that's out of date, thanks to a massive and aging population of baby boomers as well as changes in consumers' lifestyle sparked by new technology.

Expert Notes Few Marketers Do Social Media Well

Friday, 23 July 2010 05:18

Marketers spent $65.2 billion on Internet advertising in 2008, and Geoff Ramsey, co-founder of research firm eMarketer, told the Association of National Advertisers' Social Media conference attendees last week that while that number is going to grow dramatically in coming years, many marketers don't know how to include social media in the mix.

Mobile Devices Continue to Take Market Share

Friday, 23 July 2010 05:15

Advertisers wondering when mobile will catch on might want to take a big breath and hang on. Two separate reports released recently reveal that mobile device use, from smartphones to tablets, continues to increase. Smartphones are now owned by 49.1 million people in the U.S. as of the three-month period ending in May -- up 8.1% compared with the prior three months, according to a comScore MobiLens report.

Roaring Out of Recession

Tuesday, 06 July 2010 04:26

Are you positioned to take advantage of the economic recovery? Have you taken the correct strategic steps to protect and grow your company’s market share? For the answers to these questions we can turn to a new research study recently published in the Harvard Business Review.

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