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Book Cover Professional Radio Advertising Sales

The Profession of Radio Advertising Sales

The Complete Course for a Professional Career in Radio Advertising Sales

Including digital, Event, & Non-Traditional Revenue

This course is designed to help the new seller go from their first day on the job to their first annual contact in Eight Weeks or less.

The seller is not in the classroom for eight weeks! In fact, the new sellers are doing actual sales work within the first 48 to 72 hours.

The new salesperson is learning by doing, giving your management team valuable insight into your new hire's competency in the Skills your organization requires.

Competency-Based Education

Young woman learning online

This is much more than just an online course.

The curriculum is a Competency-Based Learning plan where the salesperson can learn at their own pace.

The salesperson moves to the next level when they can demonstrate Competency with the current topic.

Competency is not just a passing grade on a test.

The salesperson must demonstrate competency in their actions. can they accomplish the specific tasks you require in your sales system.

If a salesperson is expected to make 50 prospecting calls a week, they must demonstrate they are competent at making 50 prospecting calls per week by actually making 50 prospecting calls a week.

Woman making prospecting calls
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