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Articles About Advertising

Brain Science in Advertising

When I first entered the world of advertising, I was told “Whoever controls the creative controls the client”. What that means is whoever writes the

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Spike Santee November 19, 2018
The Leaking Pipe
Articles About Advertising

The Triggering Event

Small business owners are often surprised when they learn that advertising alone, doesn’t make people buy things. It doesn’t cause people to come into their

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Spike Santee February 5, 2017

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