For most Americans, audio is a key part of our day-to-day lives. In fact, AM/FM radio is so ubiquitous, it reaches almost 270 million of us each week. What’s more impressive is that when it comes to connecting with Hispanic consumers, no other medium has radio’s unparalleled reach among this demographic with increasing buying power. According to Nielsen’s 2017 State of Audio Ethnic Audiences Report, 98% of Hispanic adults tune in to radio weekly. Read More.