The tide is turning. After combatting a stagnant ad market and losing dollars to newer, data-rich digital channels, the radio industry is getting revived interest and increased activity from advertisers. Some brands, including major national players, are reinvesting, while others are making their first buys. Read more.
Media buyers, planners, and brands perceive little difference between their personal media habits and those of average Americans. But that’s not really the case. Read more.
Over the last year, we’ve analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17. Read more.
Recently, Rush Limbaugh used his popular Radio show to tout Radio’s benefits and why he isn’t going back on television. Read More.
The reasons why listeners tune in may vary but at its core, people turn to AM/FM radio because it resonates emotionally. One of the major factors? Personalities. Familiar DJs behind the microphone give listeners an actual person to connect with regardless of why they listen. Read More.
One lesson from the 2017 hurricane season, the most expensive in history, was to show the valuable role AM radio plays as a nexus for coordinated news reporting during a disaster event. Read More.
Even in the age of sophisticated cable TV and video on demand, it is old school AM/FM radio which rules the nation’s media world according to Nielsen, which has revealed the audience numbers. With 243 million monthly listeners, radio bests the competition across the board. Read More.
For most Americans, audio is a key part of our day-to-day lives. In fact, AM/FM radio is so ubiquitous, it reaches almost 270 million of us each week. What’s more impressive is that when it comes to connecting with Hispanic consumers, no other medium has radio’s unparalleled reach among this demographic with increasing buying power. According to Nielsen’s 2017 State of Audio Ethnic Audiences Report, 98% of Hispanic adults tune in to radio weekly. Read More.
Broadcast radio specifically continues to profoundly enrich the lives of listeners and create value for advertisers. Each week, more Americans tune into AM/FM radio (93%) than watch television, or use smartphones, tablets or computers. Read More.
When Nielsen entered the audio measurement space, for the first time radio was stacked up against the competition — and the results surprised a few people. Despite the countless media and entertainment options available today, AM/FM radio continues to be the top weekly reach medium. Read More.