The Four Keys to Advertising Success

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner.

"A Short, helpful, profound book that documents the pitfalls as well as the principles of local advertising. Groupon groupies, in particular, should read The Four Keys." - Al Ries, co-author, War in the Boardroom

It's a step-by-step guide to help small business owners avoid becoming victims of "marketing malpractice." Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error.

"It's an easy to read book that pulls together a lot of good thinking that is invaluable for operating in a very competitive world." - Jack Trout, author, Repositioning

Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common-sense techniques used by thousands of satisfied small business owners. 

"If I were a media rep I'd buy this book and give it to every one of my customers to help them understand what works and why when it comes to making their advertising succeed." - B. Eric Rhoads, Publisher RADIO INK magazine

The Four Keys to Advertising Success eBook
The Four Keys to Advertising Success eBook
The Four Keys to Advertising Success is a one-hour guide for small business. Based on hundreds of interviews with local business owners, this eBook reveals four key factors that separate satisfied advertisers from those who are not. Learning to advertise effectively is not about how much money you spend. It is all about how you spend your advertising funds. Buy this eBook today before your competitors do.

The 10-Day Letter eBook
The 10-Day Letter eBook
You have a prospect you want to see. They represent a good opportunity because they are doing business with your competitors but not with you. Surely you could persuade them to do some business with you if only you could get an appointment to see them. This eBook is written for a Radio salesperson but it can easily be adapted to almost any selling profession. The 10-Day Letter is a how-to guide of 10 separate but compelling letter templates to help you get that appointment with the hard-to-reach but very valuable prospect.

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The Concentrated Sales Effort

Looking for a proven system to enable your sales team to exceed expectations, the Concentrated Sales Effort will give you the tools you need. 

That's Exactly Why I'm Calling 3-d Cover-2

That's Exactly Why I'm Calling

This is a comprehensive guide to setting appointments over the telephone. It includes different scripts and numerous responses to stalls and objections.