Spike Santee

I was cleaning out the closet and found an unopened box. The box didn't have any markings so I opened it up to find a beautiful book called Guidewords, an Anthology of Inspiration and Humor. I opened the book to a random page and this is the first thing that caught my eye.

Every now and then, you might feel like people are just piling it on. They just keep dumping more and more dirt on your back until you feel just like giving up. You're carrying around so much dirt you just don't think you can keep going. Circumstances aren't going your way. All you need is a break. If only you could get a break things would be so much better. Or would it? Why not just shake it off and step it up.

Most people can agree on what Santa Claus looks like – a jolly old man with a big white beard dressed up in a red suit with big black boots. But that depiction of Santa is a modern day creation, the product of advertising.

If you are in advertising sales you have most surely heard someone say “Advertising is a necessary evil”. It is often said in a begrudging manor, not in a complimentary way. When your prospect tells you this, it rarely leads to a sale. But maybe it should. The prospect is at least acknowledging that advertising is necessary. You have half of the battle won already. Now you just have to show the prospect that by working with you, they will be able to eliminate the evil aspects from their mind.

Despite the negative news about the stock market and the economy, now is precisely the time to take action that will help you grow your market share.The stock market news is a reflection of investor sentiment. When you hear that the stock market has gone up or gone down, that is more of a reflection of how investors feel about the future of their investments and not always a reflection of the actual financial performance of the companies involved.