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Emotional Selling Team
Articles About Motivation

Emotional Selling

Most salespeople are excited about the products they sell and the company they represent. However, many hesitate to admit they make a living as a

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The Ideal Qualified Prospect
Articles About Advertising

The Ideal Qualified Prospect

High-performance salespeople don’t waste their time chasing after low-probability deals that are unprofitable, unqualified, are not in the buying window, don’t have a budget, or

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Salesperson afraid to call
Articles About Business

Don’t Be Afraid to Call

The response to the COVID-19 virus has turned everything as we know it, upsidedown. Communities are on “stay-at-home” orders. Some businesses have closed their doors—a

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Articles About Advertising

The First Radio Commercial

The first Radio commercial was broadcast on August 28, 1922. The station was WEAF AM in New York City. It was owned by AT&T. The commercial

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Articles About Advertising

Nobody Is Safe From Digital Fraud

More bad news for small business trying to advertise on the Internet. News is out that Google has been hacked sending unsuspecting users to fake

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Articles About Advertising

Digital Fraud Is Getting Worse

The depth and severity of fraudulent digital advertising is growing by the nanosecond, literally! Google removed 100 bad ads per second in 2017!

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Articles About Motivation

Selling Radio With Emotion

Zig Ziglar likes to describe selling as a transfer of emotions. If we, as professional salespeople, can get our prospects as excited about our product

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