Article Library

Take a break and read all about it

Picture of steps to a house with Denny's options
Articles About Advertising

Denny’s Plays Marketing Games

Effective advertising is measured by customer engagement. Your brand must engage with customers on an emotional level to create a meaningful and profitable relationship. The

Read More
Picture of a plane flying across the skies.
Articles About Advertising

You Need a New Commercial Now

History shows that pulling back or canceling your advertising during the COVID-19 pandemic will cost your company more in the long run than what you

Read More
The Ideal Qualified Prospect
Articles About Advertising

The Ideal Qualified Prospect

High-performance salespeople don’t waste their time chasing after low-probability deals that are unprofitable, unqualified, are not in the buying window, don’t have a budget, or

Read More
Man looking at downward graph
Articles About Advertising

Did You Make the Problem Worse

The COVID-19 pandemic has affected our economy, unlike anything we’ve ever seen before. The stay-in-place orders have hit the retail sector hard, causing advertisers to

Read More
Bakery shop owners open for business
Articles About Advertising

Should I Stop Advertising?

People are asking me if they should cancel their advertising until things get better. In a word, “No!” I say, “If you are not advertising

Read More
Articles About Advertising

Prospecting During a Pandemic

You have been affected by the COVID-19 outbreak. Some of your clients have already called and canceled. Perhaps your community is under some government orders

Read More
Articles About Advertising

Advertising Attribution

Advertising attribution is the hot topic of the day. Advertisers want to know whether their advertising is working and if they are getting a return

Read More
Radio Really Works
Articles About Advertising

Return On Investment

The definition of a Return on Investment (ROI) is the gain or loss generated on an investment relative to the amount of money invested. ROI

Read More
Articles About Advertising

I Don’t Need to Advertise

In Radio advertising sales, you will inevitably encounter a prospect who says they don’t need to advertise because they have all the business they can

Read More

Do you want to build a high-performance organization?

Start building a smarter workforce

small_c_popup.png

How Can I help?

Sign up for my newsletter. I promise to try my best to send you things you can start using Immediately.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
small_c_popup.png

Before you go! Sign up for a Free Download!

Three Ways to Rebuild Your Business.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.