The Internet and a website can give the local business owner the advantage they are looking for, but only if they do it right.

Setting an advertising budget for the small business owner can be one of the biggest challenges. This document can help you gain some perspective on which way is right for you.

The Ten Day Letter is a tactic you can use to make contact with a difficult to reach prospect. This Ten Day Letter example is for a Radio station sales person. Each day a different employee at the Radio station writes a letter to the prospect explaining what they do at the Radio station and how there will be a team effort to handle the prospect's business. If you work in a different industry, simply make a list of the team members that support you and do the same.

There are a lot of bad commercials in advertising today. The root cause is poor copywriting. If your commercial has the word "we" in it more than once, chances are it needs a rewrite.

 

You must be a registered user to access this material. Registration is free.