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The Radio Advertising Bureau
RAB is the sales and marketing arm of the Radio industry with nearly 7,000 members including some 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales and international organizations.
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253 |
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The National Association of Broadcasters
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts.
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314 |
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Radio Ad Lab
Welcome to the Radio Ad Lab, an independent organization established in 2001. The Radio Ad Lab is funded by Radio industry companies to further the understanding of how Radio advertising works, to measure Radio's effectiveness, and to increase advertiser and agency confidence in Radio.
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80 |
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Engaging Commericals Dot Com
In this four-part series, you’ll learn how the science of facial coding has uncovered fascinating insights into what makes a great radio commercial.
And even more importantly, what makes an emotionally-engaging commercial, which delivers 8 times the ROI of a non-engaging commercial.
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82 |
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Ephron On Media
Erwin Ephron is one of the acknowledged fathers of modern media planning. His fresh ideas about how media work have changed the way advertising is managed throughout the world. He is also different from many of the other smart people in the business. He writes things down. More than 15 thousand people access this website archive each month. His writings are also widely published overseas, including the UK, Germany, Switzerland, India, Latin America and Japan, where his “Lectures for Media Planning” have been printed and distributed by Hakuhodo, Inc. In the US, 100 of his published papers have been collected by the Procter & Gamble Media Resource Center library for easy access by their marketing groups.
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46 |
