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Time to Face Music: Radio Beats MTV as Fans Still Tune in to Get Their New Pop Music

Tuesday, 02 March 2010 05:10

Radio so rarely wins a victory over television that it would be a shame not to point out that it just did. When MTV formally acknowledged the obvious -- that it is no longer a music channel -- it was also symbolically acknowledging that video did not kill the Radio star.

Radio Poised for First Quarterly Rebound in Three Years

Wednesday, 03 February 2010 15:37

Some Marketers Return, New Spenders Arrive and Broadcasters Try New Approaches

It's been three years since radio advertising last posted quarterly revenue growth, back in the first quarter of 2007 -- three years that most recently saw Citadel Broadcasting, owner and operator of 224 stations, file for bankruptcy protection in December and long-struggling Air America shut down entirely in January. It's hard not to dread the full-year figures for 2009, due out from the Radio Advertising Bureau later this month, after the third quarter alone delivered a 21% plunge.

Cell Phones and Radio Save Lives in Haiti

Monday, 01 February 2010 06:10

In a tiny general store in the northern suburb of Croix-des-Bouquets, Jacques Pierre jams the choke of his Honda generator and cranks it into life. Half a dozen Haitians wait in line to pay 40 gourdes (75 cents) to recharge their cell phones for a quarter of an hour.

Wall Street Ignores Media's Fastest Growing New Business

Monday, 21 December 2009 07:33

First-Ever Assessment of 'Media Directed Promotion/Event Investments' Tracks $16.7 Billion in 2009 and Projects $400 Billion in 2020

This week, Jack Myers Media Business Report is publishing its newly recalibrated data on 19 advertising categories and nine "below-the-line" marketing communications categories. An accurate assessment of the media business requires a view of the total $700 billion marketers invest domestically in advertising and non-advertising consumer, distributor and retailer communications.

2010 Outlook: Local Interactive Advertising

Friday, 18 December 2009 05:54

It may be a horrible year for advertising overall, but not for local online -- and certainly not for some companies seeing double- and even triple-digit growth for local operations.

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