Home | Page 5

Welcome to Spike Santee Dot Com

Hispanic Demo Accounts for One in Six U.S. Residents

Tuesday, 03 August 2010 04:52

The Hispanic market is growing: The 2010 Census expected to count a record 50 million Hispanics, or one in every six U.S. residents, meaning the Hispanic population will have increased a stunning 42% from the previous census in 2000. (By comparison, the non-Hispanic population will have edged up just 5% in that decade.) It's also got scale: Hispanics are now the nation's second-largest consumer market after white non-Hispanics, who are still the largest group at about 200 million.

Ethnic Marketing: McDonald's Is Lovin' It

Tuesday, 03 August 2010 04:48

The music industry has long sold black culture to white Americans. Now McDonald's is doing much the same. It's taking cues from African Americans, Hispanics, and Asians to develop menus and advertising in the hopes of encouraging middle-class Caucasians to buy smoothies and snack wraps as avidly as they consume hip-hop and rock 'n' roll.

Mobile Display Ads To Hit $1.2 Billion By 2015

Tuesday, 03 August 2010 04:46

Mobile display advertising is poised to increase fourfold over the next five years, according to a new forecast from ABI Research. The ABI study comes on the heels of a new Pew Research survey showing that mobile Internet use is climbing steeply among U.S. adults.

Big-Ticket Buying Slowly Rises

Tuesday, 03 August 2010 04:44

Earlier in the year, consumers seemed encouraged by the mere fact that, bad as things were, the world had not actually come to an end. In late spring, though, as the job market stubbornly refused to show signs of recovery, consumers shifted back toward the pessimism that had been their predominant mood throughout 2009.

Deloitte Study: Consumers Love Spending Less

Friday, 23 July 2010 05:43

The good news from Deloitte's "New American Pantry" is that the vast majority of consumers don't feel bad about the recession -- they actually love it: 81% of those surveyed say they find saving money, using such techniques as coupons or loyalty programs, fun.

Nielsen: This Isn't Your Grandfather's Baby Boomer

Friday, 23 July 2010 05:22

Get ready: Nielsen is once again trying to challenge one of the industry's oldest chestnuts -- that consumers over 50 aren't worth the expense to target. The measurement-and-data giant is out to prove that it is advertisers' continued focus on younger customers that's out of date, thanks to a massive and aging population of baby boomers as well as changes in consumers' lifestyle sparked by new technology.

Expert Notes Few Marketers Do Social Media Well

Friday, 23 July 2010 05:18

Marketers spent $65.2 billion on Internet advertising in 2008, and Geoff Ramsey, co-founder of research firm eMarketer, told the Association of National Advertisers' Social Media conference attendees last week that while that number is going to grow dramatically in coming years, many marketers don't know how to include social media in the mix.

Mobile Devices Continue to Take Market Share

Friday, 23 July 2010 05:15

Advertisers wondering when mobile will catch on might want to take a big breath and hang on. Two separate reports released recently reveal that mobile device use, from smartphones to tablets, continues to increase. Smartphones are now owned by 49.1 million people in the U.S. as of the three-month period ending in May -- up 8.1% compared with the prior three months, according to a comScore MobiLens report.

Roaring Out of Recession

Tuesday, 06 July 2010 04:26

Are you positioned to take advantage of the economic recovery? Have you taken the correct strategic steps to protect and grow your company’s market share? For the answers to these questions we can turn to a new research study recently published in the Harvard Business Review.

Steve Jobs Has THE Reception Problem

Sunday, 04 July 2010 07:44

Developing a brand in marketing is a difficult, costly and sometimes tricky endeavor. It can take years and millions of dollars to build a market leading brand like Apple. It only takes a few missteps and a brand can quickly become tarnished.

More Articles...