Spike Santee

Zig Ziglar likes to describe selling as a transfer of emotions. If we as professional sales people can get our prospects as excited about our product as we are, then we'll able to make a sale.  

As Radio Broadcasters, we are leaders in the community. Ninety three out of every 100 people listen to Radio. No other medium even comes close to the level of consumer acceptance. We have a lot to be excited about in Radio sales. We can grow our success every time we meet someone new and share our excitement with them.

Just imagine what your sales life would be like if you could gobble up all of the product lines in your market and get rid of two thirds of your competition. It would be Super Fantastic! You sell all the products lines people want with much less competition than before. That's exactly what has happened in happened in the Radio business. So why are sales down in the dumps?

There is an old saying in the news business that “if it bleeds, it leads”. It means the worst news of the day will lead at the top of the newscast. Negative news gets the most attention. And so it is with the economic news of the day.