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'Fashion Forwards' Pack a Punch

Friday, 06 August 2010 13:31

Although a small part of the buying public, fashion forward customers drive and influence a large share of sales in apparel as well as other categories, according to a new study from Acxiom. Axciom's Retail Consumer Dynamics study, based on insights drawn from the BIGresearch CIA and SIMM surveys, broke customers into three segments: "value driven," representing half of all shoppers; "conservative/traditional," 34 percent; and "fashion forward," 16 percent.

Study: Consumers Hungry for Restaurants

Friday, 06 August 2010 13:29

Consumers' appetite for dining out has grown significantly from six months ago, according to a new study from consumer research firm Market Force Information. About 25 percent of the 4,600 respondents to a Market Force poll indicated that they plan to eat at restaurants more in the next three months than they did during the previous three months, compared with only 5 percent of consumers surveyed in December 2009.

Tech Gadgets Steal Sales from Appliances, Clothes

Thursday, 05 August 2010 13:09

Americans are spending more on electronics like iPads and flat-screen televisions and less on durable goods like furniture, washing machines and lawn mowers, according to government data released Tuesday.

The Grocery Shopping List is Alive and Well

Thursday, 05 August 2010 13:07

With the weak economy prompting consumers to make shopping decisions at home, grocery-shopping lists are in no danger of becoming extinct. A recent report by The Integer Group and M/A/R/C Research examines how consumers are using (or not using) such lists these days.

Newspapers: The Decline Continues

Thursday, 05 August 2010 02:30

The annual study of the impact of the Internet on Americans by the Center for the Digital Future has identified a range of findings that illustrate the continuing decline of American daily print newspapers.

Survey: Nobody Would Pay to Use Twitter

Thursday, 05 August 2010 02:14

Millions of Americans use Twitter -- just don't ask any of them to pay for it. The annual study of the impact of the Internet on Americans by the Center for the Digital Future found that 49 percent of Internet users said they have used free micro-blogs such as Twitter.

Car Dealer Profits Up Through May

Wednesday, 04 August 2010 04:03

With higher sales, lean inventory and low interest rates, dealership profits have jumped this year, the National Automobile Dealers Association says. The average dealership's net profit before taxes nearly doubled to $278,814 in the first five months of this year compared with the same period last year, NADA says.

Surprise: Sales of Big SUVs Surging Faster Than Small Cars

Wednesday, 04 August 2010 04:00

Automakers are tantalizing the market with 40-mpg small cars and 30-mpg sporty cars. Electric cars from major automakers are due by year's end. Plug-in gas-electric hybrids are under development. But guess what? The full-size SUV market segment -- the bane of mileage-minders -- is where the action is.

What To Do When You Lose 6 Million Sales? Shake Things Up, Top To Bottom

Wednesday, 04 August 2010 03:57

So how does the car business cope with the loss of nearly 6 million annual sales in the space of three years? It reinvents itself -- top to bottom. Look around and you see a different auto industry taking shape -- a "transformational moment," says AutoNation Inc. CEO Mike Jackson.

New Water Brand Puts Sponsorship Elements in Place

Tuesday, 03 August 2010 04:56

With bottled water getting a bad rap due to its eco-unfriendly packaging, an upstart water marketer is hoping that its aseptic container made primarily from paper will give it a leg up on much larger competitors -- and is using sponsorship to spread the word and gain additional retail distribution.

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