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Tuesday, 22 December 2009 03:48 |
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The more things change, the more they stay the same. Even when it comes to the world of digital marketing, the fundamentals still apply, when you provide a unique value to your customer, you can command a premium price for your products or services, like $10,000 per tweet on Twitter.
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Register to read more... [The $10,000 Tweet]
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Thursday, 17 December 2009 19:59 |
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Randy Michaels was the driving force in the massive expansion of Clear Channel Radio once deregulation came to the industry. Dan O'Day dug deep back into his video archives for this gem from years ago. Randy had it correct back then. It's still true today.
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Register to read more... [How to Sell Radio Advertising]
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Sunday, 22 November 2009 07:42 |
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Studies show a dramatic drop in productivity on Fridays because of the Thank Goodness It's Friday mentality.
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Register to read more... [Too Bad Its Friday]
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Monday, 26 October 2009 06:17 |
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When you call the current economic situation a down economy when you are talking with your customers and prospects, you imply that the economy is going to be down for the foreseeable future and things are going to be bad for the long haul. The description of a down economy gives the perception that advertisers should take a defensive position, hunker down, grit your teeth, hold on and hope for the best, there is no improvement on the horizon. The term “a down economy” is void of hope and expectation. Using the words “down economy” when trying to help your customer with their marketing plans could be the worst possible thing you could do for your customers and for your own selling career.
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Register to read more... [Start Calling This a Recovering Economy.]
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Wednesday, 14 October 2009 19:08 |
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Radio revenue has been in a recession for the past five years. The economic challenges of the past 12 months only prove that Albert Einstein was correct when he said “You can’t solve today’s problems at the same level of thinking that created them.” This recession has created a seismic shift if the traditional retail landscape that has been the traditional revenue base for Radio. That revenue source for Radio is gone. Like the local factory that is closing and shipping the jobs overseas, that traditional retail revenue base has been changed forever and much of that revenue is never coming back.
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Register to read more... [What Have the Past 12 Months Taught Me]
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Friday, 11 September 2009 05:19 |
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You just got off the phone after another grueling session with a media buyer who says your Radio station isn't efficient enough to get on the buy, your station isn't meeting the target Cost Per Point, you need more added value. You feel pretty lousy. Have you ever wondered how they treat the other people they buy from?
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Register to read more... [There is a Better, More Effective Way to Buy Radio]
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Tuesday, 04 August 2009 06:03 |
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Leo and Lillian lived in Texas during the great depression years of the 1930s. One night, Leo came home from his job as an insurance sales man with the idea of starting his own insurance company. He had this idea that he could create a successful auto insurance business by marketing directly to carefully targeted customer groups,
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Register to read more... [The Story of Leo and Lillian Goodwin]
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Friday, 30 October 2009 18:00 |
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Are you ready for the economic recovery? Many people believe the recovery has already begun. Trying to pick and choose when to advertise is like trying to time the stock market, you end up buying high and selling low. Watch my latest video podcast to learn the top reasons why now is the time to be advertising your business, products or services.
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Register to read more... [Why Advertise Now?]
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Friday, 23 October 2009 14:23 |
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History shows that the seeds of an economic decline or an economic recovery begin long before the indications of change become obvious enough to measure. Despite all of the sophisticated financial modeling tools, in hind sight, it is very clear now that the current recession didn’t begin in December of 2008 as the experts called it. The unraveling of the economy actually started more than 12 months earlier in mid to late 2007 with the first signs of trouble in the mortgage banking business.
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Register to read more... [The Economic Future is Here and Already Underway]
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Thursday, 24 September 2009 06:17 |
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Everyone is talking about new media and the role it will play in the future of marketing. There is no doubt the future holds many opportunities for those who can put technology to work for them. But before you start blogging and twittering there are some things you might consider.
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Register to read more... [The Roll of New Media in Your Future]
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Sunday, 06 September 2009 18:00 |
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It's Monday morning, Labor Day Weekend. As I sit here relaxing and planning the week to come, I wonder how many people who complain about computer voice tracking are complaining about it today? Not many I would guess. Not today because you get to spend the day at home with your family and friends thanks to technology.
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Register to read more... [Effective Use of Technology To Create Better Content]
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Saturday, 01 August 2009 06:42 |
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Social media may be all what everyone is talking about, but IBM still has a place in today’s business culture. IBM or to put it another way, It’s Better Manually can be the marketing technique that differentiates you in the crowded sales field of emails, PDFs, newsletters and Tweets.
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Register to read more... [The Personalized Thank You Note]
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