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Saturday, 08 May 2010 18:59 |
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We live in the over communicated society. As recently as 2005, experts estimated that the average consumer was bombarded by over 5,000 marketing messages every single day. But now with the explosion of marketing through the Internet, social networking and mobile platforms, that number of commercial messages the average consumer is exposed has increased so dramatically, a reliable estimate is difficult to find.
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Register to read more... [Avoid the Biggest Mistake of BADvertising]
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Wednesday, 10 March 2010 03:16 |
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For eight years, I was a very frequent traveler, racking up hundreds of thousands of miles and points and qualifying segments with all of the major airlines. I enjoyed all of the perks that come with elite status, free upgrades, free trips, early boarding privileges and priority scheduling options when delays interrupted one of my trips.
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Register to read more... [The Downside To Airline Loyalty Programs]
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Wednesday, 10 March 2010 02:29 |
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I’ve been flying for a very long time. Not as long as some folks but I was a frequently flyer back when they still let people smoke cigarettes on the plane. Back in those days, the airports did not offer many amenities. In many airports there was only one dining opportunity. Today, the airports have all of the major fast food chains and even some upscale restaurants. Not to mention all of the retail outlets. There is a Brooks Brothers in Terminal D at the Dallas Fort Worth Airport.
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Register to read more... [The Latest in Target Marketing Ideas]
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Tuesday, 16 February 2010 09:18 |
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Over 15,000 flights were cancelled since February 5th, more cancellations than in the days following the terrorist attacks on 9/11. Last week’s weather and cancellations forced the airlines to reschedule a million passengers on later flights. Last week, I was one of those passengers.
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Register to read more... [Bad Weather Forces Airlines to Cancel More than 15,000 Flights]
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Friday, 05 February 2010 19:47 |
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If you are an ambitious sales person who is looking for a way to get ahead faster and start making more money sooner, then this podcast is for you.
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Register to read more... [The Best Prospecting Tool Ever Discovered]
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Monday, 01 February 2010 16:59 |
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For many small business owners, trying to compare advertising proposals between different media is very confusing. Each different medium seems to have a special language all their own with very little in common with the others. Each medium claims that their product is superior and they use their own unique features to prove it.
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Register to read more... [Comparing Media Apples to Media Oranges]
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Thursday, 21 January 2010 18:00 |
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As we kick off 2010, let’s keep in mind that our future success will be fueled by our willingness to find new and better ways of conducting our business. Change is difficult for some people to deal with. When I’m working with the folks who are having difficulty with change, I often hear them say “that’s not how we used to do it”. That’s true. There are lots of things we do differently today. And quite frankly, we should be thankful “that’s not how we used to do it."
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Register to read more... [That’s Not How We Used to Do It.]
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Wednesday, 24 February 2010 06:34 |
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This recession has been hard on everybody, especially the small business owner. For many, when they can’t make it on the top line, they have to reduce costs in order to make it on the bottom line. Advertising is often one of the first line items to go. The business owner may believe that they can save that money now and then plug it back in when times get better.
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Register to read more... [The Mood On Main Street Is Turning Positive]
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Sunday, 14 February 2010 02:54 |
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You arrive for the presentation. You set up your materials. You stand and deliver one of your best presentations ever. The prospect nods in agreement throughout. You get positive feedback to all of your trial closes. You feel like the sale is a sure thing. You ask for the order and the prospect says "It's a great presentation. I need to send it to the Director of Procurement for their approval."
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Register to read more... [The ABCs of Qualified Presentations]
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Tuesday, 02 February 2010 10:19 |
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Here is an idea that could help you bring back your old customers, increase your repeat business with your current customer base and help you find new customers in the future. It’s called the 2010 Marketing Workshop.
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Register to read more... [Building Your 2010 Marketing Workshop]
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Thursday, 21 January 2010 18:00 |
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Have you registered your name as an Internet domain? What comes up when someone Googles your name? More importantly, what comes up when people Google what you do?
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Register to read more... [Who Knows You? Who Knows What You Do?]
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Thursday, 14 January 2010 05:03 |
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The annual contract is the coveted achievement for the advertising sales person. Getting an annual contract from a customer signifies to some extent that the advertising sales person and the advertiser have reached a meeting of the minds on one of the most basic fundamentals of effective advertising, having a consistent plan and sticking with it for the long term. |
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Register to read more... [To Sell More Long Term Contracts, Stop Using Short Term Data]
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Three Professional Ways to Set an Advertising Budget (333)
2011 Marketing Planning Guide PowerPoint File (215)
