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Yellowbook confronts the formidable challenge of selling marketing services to businesses grappling with the recession in a new campaign from Gotham. Small-business owners are the core target of the effort, which launched August 2 and features TV, online, radio and print ads.

According to comScore, U.S. retail e-commerce sales estimates for the second quarter of 2010 showed online retail spending reached $32.9 billion for the quarter, up 9 percent versus a year ago. This growth rate represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates.

As national economic challenges continue and consumer spending remains tentative, what can brands expect from the 2010 holiday season? An increasingly mobile, social, and green consumer, according to Experian Marketing Services' new 2010 holiday marketer report.

It has been a long time since flight attendant was a glamorous job title. The hours are long. Passengers with feelings of entitlement bump up against new no-frills policies. Babies scream. Security precautions grate but must be enforced. Airlines demand lightning-quick turnarounds, so attendants herd passengers and collect trash with the grim speed of an Indy pit crew. Everyone, it seems, is in a bad mood.

In the past three years, it seems "Make me a branded web series" has become the new "Make me a viral video" for marketers, with brands as varied as Ikea, Procter & Gamble, Toyota, Kraft Philadelphia Cream Cheese and even Poise incontinence pads all trying their hands at branded storytelling online. But as these webisodes clamor to find audiences in increasingly fragmented numbers, a larger metric for success pervades: Did they actually deliver on the hoped-for ROI for the brand?

As many restaurant chains struggle to ride out the most challenging food service industry climate in recent history, Papa Murphy's Take-'N'-Bake Pizza chain seems to be offering the right formula at the right time: convenient yet fresh and reasonably priced meal solutions. And from the marketing perspective, a local, community-oriented, franchise-owner approach facilitated by corporate has been no small factor in driving awareness and uptake of an already of-its-time concept, a chain executive tells Marketing Daily.

As the leading breast-cancer charity, Susan G. Komen For the Cure helped make "for the cure" a staple of the fund-raising vernacular. The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are "Juggling for a Cure," "Bark for the Cure," and "Blondes for the Cure."

As a swell of sharp retorts and pithy slogans deluge the electorate in time for the midterms, political strategists all over the country will be taking a page out of Scott Brown's online playbook. As the GOP candidate who upset Democrats for Ted Kennedy's vacant senate seat this past January, Sen. Brown proved how an aggressive, sophisticated -- and paid -- online-media strategy could help an upstart conservative win in liberal Massachusetts.

Don't let the antennagate hit you on your way out.The Apple hardware exec reportedly responsible for the iPhone 4's much-maligned and equally much-defended antenna design has left One Infinite Loop.Don't, however, jump to the conclusion that Mark Papermaster is a victim of the iPhone 4 "antennagate" debacle. Remember, in his press conference of July 16 — an event from which Papermaster was conspicuouly absent — CEO Steve Jobs assured us all that "There is no antennagate."