Spike Santee

A few years ago, I was talking with a coworker. We were discussing the challenges the Radio advertising business was facing. We had just received an email from the Radio Advertising Bureau inviting members of the Radio business to participate in a panel discussion at the annual convention. The panel would have ten speakers, nine industry leaders and one person selected from a pool of applicants based on an essay response to this question; “What would you do if you were King of Radio”?

After giving a speech to a group of people, many times someone will come up to me and say they enjoyed the presentation but they don't feel like they can invest the time to follow the advice in my program. They tell me they feel as if they just don't have enough time to get everything done in a day. Sadly, that person and many others like them are suffering from what I call, Time Poverty. It has a negative effect on people's lives because the feelings of pressure can lead to despair and hopelessness. Eventually, the feelings of Time Poverty can cripple a person's ability to function.

There is something new in the Radio Audience Measurement Business, it is called the Portable People Meter and it is turning the Radio business on its ear.

"The Only Easy Day Was Yesterday” That is the motto of the United States Navy’s Sea, Air and Land Forces – commonly known as SEALs. Whether it is conducting clandestine missions behind enemy lines or bringing a threatening act of sea piracy to resolution in the blink of an eye, the history of this elite fighting force is one of legendary achievements. 

You have completed your initial diagnostic call on your new prospect. You did a great job of describing your radio station and how you might be able to help. The prospect is showing some interest. They ask you “How much does it cost?”