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Sarah Petty, on her website, The Joy Of Marketing, shares five things retailers can do to perk up business between now and the end of the year. A strong database is necessary to fully implement all of her suggestions.

Tide has announced that five-time Grammy Award winner Faith Hill is the new ambassador for its Tide Loads of Hope program. In 2005, the devastation of Hurricane Katrina inspired the launch of Tide Loads of Hope, a mobile laundry service that provides clean clothes to families affected by disaster. For nearly five years, Tide Loads of Hope has offered free laundry services to communities in the wake of major disasters like Hurricanes Katrina, Gustav, Ike, the California wildfires, and most recently the floods in Middle Tennessee and Pike County, KY. For Hill, who was born in Mississippi and now lives in Nashville, the Tide Loads of Hope program serves as an example of what people and companies can do to provide basic services to individuals in need.

While the focus at General Motors Co. in the last several months has been on the change to VP-Marketing Joel Ewanick, on re-shaping Chevrolet and Cadillac, and on the automaker's impending initial public offering, very quietly the Buick brand has become a driving force for the company.

A week after rogue flight attendant Steven Slater quit his job at JetBlue by cursing out a passenger and exiting the plane in the most dramatic fashion possible, he has become a folk hero, while the airline has so far managed to escape the public's wrath."While we can't discuss the details of what is an ongoing investigation," the airline wrote on its blog last Wednesday, "plenty of others have already formed opinions on the matter. Like, the entire internet." 

Smartphones using Google's Android operating system are continuing to gain traction among consumers, thanks to greater product offering and wireless carrier promotions.

Yellowbook confronts the formidable challenge of selling marketing services to businesses grappling with the recession in a new campaign from Gotham. Small-business owners are the core target of the effort, which launched August 2 and features TV, online, radio and print ads.

According to comScore, U.S. retail e-commerce sales estimates for the second quarter of 2010 showed online retail spending reached $32.9 billion for the quarter, up 9 percent versus a year ago. This growth rate represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates.

As national economic challenges continue and consumer spending remains tentative, what can brands expect from the 2010 holiday season? An increasingly mobile, social, and green consumer, according to Experian Marketing Services' new 2010 holiday marketer report.

It has been a long time since flight attendant was a glamorous job title. The hours are long. Passengers with feelings of entitlement bump up against new no-frills policies. Babies scream. Security precautions grate but must be enforced. Airlines demand lightning-quick turnarounds, so attendants herd passengers and collect trash with the grim speed of an Indy pit crew. Everyone, it seems, is in a bad mood.