Thursday, 26 August 2010 06:45
A revised forecast out today from BIA/Kelsey predicts radio's 2010 over-the-air revenues will rise 4.4% from last year, to $13.93 billion. Another $459.3 million in revenues is forecast to come from the digital and online spaces.
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Wednesday, 25 August 2010 08:29
Whites and Asians have the largest incomes, and generally have more disposable income than Hispanics or Blacks to spend on consumer goods and services. However, cultural and lifestyle factors introduce variations in spending by category, according to data from the New Strategist Who's Buying series based on Bureau of Labor Statistics cited in the 2010 Retail Business Market Research Handbook.
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Wednesday, 25 August 2010 08:28
7-Eleven Inc. recently launched a comprehensive pilot program based on the findings from focus groups it conducted last year to determine how blue-collar Hispanics perceive the brand.
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Wednesday, 25 August 2010 08:26
Ford Motor Company has unveiled a new corporate advertising campaign targeting the African American community that centers on the company’s strengths as it relates to quality, technology, the environment and the community.
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Friday, 20 August 2010 06:51
To accompany the five ESPN local Web sites, the sports brand launched Tuesday (Aug. 17) local-based applications for the iPhone and iPod touch. ESPN also launched Passport, an app that allows fans to chronicle their at-the-game experiences by building digital sports scrapbooks and sharing commentary via social media platforms like Facebook and Twitter.
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Friday, 20 August 2010 06:50
Mobile media will significantly outpace the Internet and other traditional media platforms -- especially in emerging and faster growth economies. A new report from Nielsen Wire, with research from The Cambridge Group, says: "Defying classic economic models, the demand for communication (cell phones) leads traditional media growth, signifying a global, disruptive phenomenon." Growth for the Internet will continue -- but at more predictable growth patterns.
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Friday, 20 August 2010 06:46
Sarah Petty, on her website, The Joy Of Marketing, shares five things retailers can do to perk up business between now and the end of the year. A strong database is necessary to fully implement all of her suggestions.
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Monday, 16 August 2010 09:51
Tide has announced that five-time Grammy Award winner Faith Hill is the new ambassador for its Tide Loads of Hope program. In 2005, the devastation of Hurricane Katrina inspired the launch of Tide Loads of Hope, a mobile laundry service that provides clean clothes to families affected by disaster. For nearly five years, Tide Loads of Hope has offered free laundry services to communities in the wake of major disasters like Hurricanes Katrina, Gustav, Ike, the California wildfires, and most recently the floods in Middle Tennessee and Pike County, KY. For Hill, who was born in Mississippi and now lives in Nashville, the Tide Loads of Hope program serves as an example of what people and companies can do to provide basic services to individuals in need.
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Monday, 16 August 2010 09:47
While the focus at General Motors Co. in the last several months has been on the change to VP-Marketing Joel Ewanick, on re-shaping Chevrolet and Cadillac, and on the automaker's impending initial public offering, very quietly the Buick brand has become a driving force for the company.
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Monday, 16 August 2010 09:16
A week after rogue flight attendant Steven Slater quit his job at JetBlue by cursing out a passenger and exiting the plane in the most dramatic fashion possible, he has become a folk hero, while the airline has so far managed to escape the public's wrath."While we can't discuss the details of what is an ongoing investigation," the airline wrote on its blog last Wednesday, "plenty of others have already formed opinions on the matter. Like, the entire internet."
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