|
Friday, 02 September 2011 12:03 |
|
Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.
|
|
Register to read more... [The History of Labor Day]
|
|
Wednesday, 31 August 2011 10:58 |
|
Trying to time your advertising placement to the economy is very much like trying to time your investment decisions with the stock market. It is very risky. History shows the best dividends go to the consistent long term investor. Consistency works much the same way in advertising. History shows the best business results accrue to the consistent advertiser.
|
|
Register to read more... [More Reasons to Advertise]
|
|
Wednesday, 31 August 2011 07:46 |
|
Most of us work in a very competitive environment where there is continuous pressure to commoditize our products and services and make us compete on price alone. This can be very discouraging and over time it is possible to lose one's enthusiasm and eventually lose the battle and succumb to selling a commodity on price alone.
|
|
Register to read more... [Do You Make The Difference?]
|
|
|
Thursday, 04 August 2011 11:45 |
|
This is an article to help you prepare your business to weather another economic downturn. This article is about specific steps you should take right now to protect your market share without damaging your future prospects when the economy improves again.
|
|
Register to read more... [Keep Advertising!]
|
|
Wednesday, 22 June 2011 04:50 |
|
The Radio has been designated as the second most influential gadget that changed the world by a panel of tech experts assembled by the History Channel and Popular Mechanics Magazine in homage to Human Ingenuity.
|
|
Register to read more... [Radio, a Gadget that has Changed the World]
|
|
Wednesday, 15 June 2011 04:56 |
|
The number of people who regularly listen to either an AM or an FM Radio station continues to grow. The latest research indicates 1.9 million more people listen to Radio than one year ago. Additionally, radio is attracting more young listeners, with the number of weekly listeners 18-34 and 12-17 rising. Radio now reaches nearly 66.5 million Adults 18-34 and more than 22.8 million Persons 12-17 on a weekly basis.
|
|
Register to read more... [AM & FM Radio Listening Continues to Grow]
|
|
Thursday, 02 June 2011 13:38 |
|
One of the most amazing sales people I ever worked with was Terry Burford at KFDI in Wichita Kansas. There are many things about Terry that impress me but for this story, I’m going to stick with his selling and customer service techniques because it could be helpful for anyone in Radio sales who wants to make more money.
|
|
Register to read more... [The Amazing Terry Burford]
|
|
Monday, 30 May 2011 08:27 |
|
Sales is a relationship business. People buy from people that they like sooner than they will buy from someone they don't like. Are you the type of person the prospect likes because you are professional and well prepared or do they like you because you bring them doughnuts and tell funny jokes. People admire professionalism. They will buy from the professional sales person they like sooner than they will buy from the unprofessional sales person they like because the professionalism enhances the sense of value in the transaction.
|
|
Register to read more... [Sales Statistics]
|
|
|
Thursday, 14 July 2011 13:51 |
|
From an accountant’s point of view, advertising is not an investment. Advertising is an expense. The cost of advertising is an operating expense. It is listed right there on the company’s profit and loss statement. Advertising is not listed on the company’s balance sheet.
|
|
Register to read more... [Advertising Is Not an Investment]
|
|
Monday, 20 June 2011 11:44 |
|
The top companies in America want to, and will, invest in advertising to drive revenue and build brands according to a newly released report recently published in Advertising Age.
|
|
Register to read more... [It Pays to Advertise]
|
|
Wednesday, 08 June 2011 03:34 |
|
Hanging on to your current customer base is one of the most critical components for ongoing business success. The cost of acquiring a new customer varies from business to business but in many cases, that new customer cost can often exceed the net profit from the first sale. To achieve a positive Return on Investment, you must engage with that new customer and develop a relationship that leads to more sales opportunities. In other words, you must develop that new customer into a repeat customer.
|
|
Register to read more... [Your Customer is Walking Out the Door]
|
|
Wednesday, 01 June 2011 11:23 |
|
That will never work they said. Who wants to watch the news 24 hours a day, seven days a week? "There isn't that much news to talk about" they said. HBO wasn't even a 24 hour channel. But that didn't stop the 42 year old entrepreneur Ted Turner as he proudly launched the Cable News Network at 5:00 p.m. EST on Sunday June 1, 1980.
|
|
Register to read more... [To Hell With Them]
|
|
Wednesday, 04 May 2011 02:37 |
|
You have a prospect who tells you that they are going to start using Facebook to market their business. They might be an existing customer that is going to cancel or it’s a new prospect that you’re trying to sell for the first time. You are frustrated because the prospect is so excited about the potential of Facebook marketing that they are going to forsake traditional media. The prospect is really sold on the idea because since they started their Facebook marketing campaign, they now have a few hundred “friends” or people who “like” their page. But that’s about as far as it’s going to go without you and your Radio station’s help.
|
|
Read more... [Radio, The Key to Facebook Marketing Success]
|
|
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 Next > End >>
|
|
Page 2 of 9 |
Please wait...
Three Professional Ways to Set an Advertising Budget (333)
2011 Marketing Planning Guide PowerPoint File (215)
