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Foursquare Soars Thanks to Facebook Places

Friday, 03 September 2010 02:30

When Facebook Places, the long-awaited location-based mobile piece of the social Goliath, arrived the other week, the tech and mainstream media alike was a-buzz about the "Foursquare killer." Only thing is Facebook had already said that Places would integrate data from the likes of Foursquare and Gowalla — executives from those services were actually at the public launch. Dave Marsey, senior vice president of media at Digitas, wisely suggested that although Facebook was bringing massive scale (the polite term for 500 million users) into the space, it wasn't going to slay Foursquare and other networks, but lead the path ahead for mobile social.

The Next Web Phenom

Friday, 03 September 2010 02:21

Andrew Mason figured out how to inject hysteria into the process of bargain hunting on the Web. The result is an overnight success story called Groupon.

Local Onlline Ad Sales Forecast to Grow in 2011

Friday, 27 August 2010 07:07

Borrell Associates is forecasting a moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile. Overall, advertisers will increase their spending next year by less than 5% above this year's projected level, bringing U.S. ad spending totals to $238.6 billion.

Digital Economy Impacting Pay TV; Subscribers Down

Friday, 27 August 2010 07:05

The subscription television industry -- including cable, satellite and telecommunications companies -- suffered its first drop in total subscribers in the second quarter, according to research firm SNL Kagan.

What Happens When Facebook Trumps Your Brand Site?

Friday, 27 August 2010 07:03

While the tech world obsessed about when Facebook would turn on location and morph into a "Foursquare killer," the social network has quietly become something else: the biggest relationship-marketing provider for many brands.

Isaiah Mustafa and Social Media No Match for Free Goods

Friday, 27 August 2010 06:57

Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of free goods.The latest four-week scanner data from SymphonyIRI show Old Spice body wash sales of $5.2 million for the four weeks ended Aug. 8. That's up 30% vs. a year ago but down 30%-33% from the prior two periods.

Report Stresses Value of Local Media Websites

Thursday, 26 August 2010 07:02

Just five years ago, the Internet, or World Wide Web as we knew it represented 13.3% of a prospective new car buyer's total time spent exposed to all media in a typical day. Today, information from The Media Audit reveals that figure has grown to 36.8%, and it has now eclipsed the amount of time a new car buyer will spend listening to radio, watching TV, reading a newspaper, or driving by a billboard. A similar story can be told for all U.S. adults. In 2005, the Internet represented just 12.7% of a consumer's daily exposure to media, but today, it represents 34.3%.

More Furniture, Mattress Sellers Using Smart Technology

Thursday, 26 August 2010 06:52

Where speed and information meet, sales result. That's the hope of many in the furniture industry who have begun using mobile computing devices like smartphones and tablet computers to help them do their jobs and connect with customers.

Multigenerational Households Have Wide Implications for Ad Industry

Thursday, 26 August 2010 06:48

Jenny Rowland moved back into her parents' home for six months after college while she searched for a job. When Peter Radsliff's 90-year-old dad leaves physical-therapy rehab in the next few weeks, he'll return to his daughter's house, where he has been living with her and her children. And Rosemary Lichtman and her husband built their California home with a first-floor in-law quarters "just in case." It was indeed needed when her aging parents moved from St. Louis to live with them and their teenage sons.

BIA/Kelsey: Radio Revs To Rise 4.4% This Year

Thursday, 26 August 2010 06:45

A revised forecast out today from BIA/Kelsey predicts radio's 2010 over-the-air revenues will rise 4.4% from last year, to $13.93 billion. Another $459.3 million in revenues is forecast to come from the digital and online spaces.

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