Foursquare Soars Thanks to Facebook Places
When Facebook Places, the long-awaited location-based mobile piece of the social Goliath, arrived the other week, the tech and mainstream media alike was a-buzz about the "Foursquare killer." Only thing is Facebook had already said that Places would integrate data from the likes of Foursquare and Gowalla — executives from those services were actually at the public launch. Dave Marsey, senior vice president of media at Digitas, wisely suggested that although Facebook was bringing massive scale (the polite term for 500 million users) into the space, it wasn't going to slay Foursquare and other networks, but lead the path ahead for mobile social.
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