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Thursday, 24 September 2009 06:17 |
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Everyone is talking about new media and the role it will play in the future of marketing. There is no doubt the future holds many opportunities for those who can put technology to work for them. But before you start blogging and twittering there are some things you might consider.
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Register to read more... [The Roll of New Media in Your Future]
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Friday, 11 September 2009 05:19 |
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You just got off the phone after another grueling session with a media buyer who says your Radio station isn't efficient enough to get on the buy, your station isn't meeting the target Cost Per Point, you need more added value. You feel pretty lousy. Have you ever wondered how they treat the other people they buy from?
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Register to read more... [There is a Better, More Effective Way to Buy Radio]
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Tuesday, 04 August 2009 06:03 |
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Leo and Lillian lived in Texas during the great depression years of the 1930s. One night, Leo came home from his job as an insurance sales man with the idea of starting his own insurance company. He had this idea that he could create a successful auto insurance business by marketing directly to carefully targeted customer groups,
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Register to read more... [The Story of Leo and Lillian Goodwin]
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Sunday, 06 September 2009 18:00 |
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It's Monday morning, Labor Day Weekend. As I sit here relaxing and planning the week to come, I wonder how many people who complain about computer voice tracking are complaining about it today? Not many I would guess. Not today because you get to spend the day at home with your family and friends thanks to technology.
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Register to read more... [Effective Use of Technology To Create Better Content]
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Thursday, 21 January 2010 18:00 |
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Have you registered your name as an Internet domain? What comes up when someone Googles your name? More importantly, what comes up when people Google what you do?
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Register to read more... [Who Knows You? Who Knows What You Do?]
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