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Tuesday, 08 March 2011 00:00 |
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On a recent flight I happened to overhear an interesting conversation between the flight attendant and a woman a few rows behind me.
The plane was a regional jet with one seat on the left side, the aisle and then two seats on the right side. It was completely sold out and the lone flight attendant was very busy getting everyone in their seats, checking for seat belts, closing overhead baggage compartments and helping to ensure that all of our tray tables were stowed and our seatback were in their upright and most uncomfortable positions.
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Register to read more... [What Makes People Turn Out the Way They Do?]
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Thursday, 14 January 2010 05:03 |
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The annual contract is the coveted achievement for the advertising sales person. Getting an annual contract from a customer signifies to some extent that the advertising sales person and the advertiser have reached a meeting of the minds on one of the most basic fundamentals of effective advertising, having a consistent plan and sticking with it for the long term. |
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Register to read more... [To Sell More Long Term Contracts, Stop Using Short Term Data]
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Thursday, 17 December 2009 19:59 |
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Randy Michaels was the driving force in the massive expansion of Clear Channel Radio once deregulation came to the industry. Dan O'Day dug deep back into his video archives for this gem from years ago. Randy had it correct back then. It's still true today.
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Register to read more... [How to Sell Radio Advertising]
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Tuesday, 22 December 2009 03:48 |
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The more things change, the more they stay the same. Even when it comes to the world of digital marketing, the fundamentals still apply, when you provide a unique value to your customer, you can command a premium price for your products or services, like $10,000 per tweet on Twitter.
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Register to read more... [The $10,000 Tweet]
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Tuesday, 08 December 2009 06:03 |
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In recent weeks there has been a wealth of positive economic news. Most experts believe the recession is over and an economic recovery is now underway. The stock market is up and unemployment is down.
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Register to read more... [Sixty Five Years of Research Indicates Now Is The Time to Advertise]
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