Spike Santee

Successful selling is all about building and nurturing relationships with new prospects.  But the field is crowded with other sales people selling the same product as you. The competition seems to be at an all time high. How do you differentiate yourself from the rest of the pack?

My Radio was due for an oil change the other day so I took it into the dealership for some service. While I was waiting on the service department to work on my Radio, I walked through the showroom looking at all of the beautiful new Radios. There is nothing quite like the feeling you get when you sit behind the wheel of a brand new Radio for the very first time. It's so clean and shiny. The leather is soft to the touch. And the smell of a new Radio gets to me every time.

I love Radio. I've loved Radio since I was 8 years old. That was the year I had my tonsils out. During my recovery, I discovered Radio. I discovered the local Radio station and the local disk jockeys. I discovered that if you were at home sick in bed, you could call the DJs on the phone and talk to them. I found that they would play games and encourage listeners to call in to win. This was very exciting for a young boy stuck at home.