Radio revenue has been in a recession for the past five years. The economic challenges of the past 12 months only prove that Albert Einstein was correct when he said “You can’t solve today’s problems at the same level of thinking that created them.” This recession has created a seismic shift if the traditional retail landscape that has been the traditional revenue base for Radio. That revenue source for Radio is gone. Like the local factory that is closing and shipping the jobs overseas, that traditional retail revenue base has been changed forever and much of that revenue is never coming back.
