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Tuesday, 29 March 2011 03:42 |
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If you want to be more effective in your advertising and marketing efforts, learning about the psychology of consumer behavior can be very helpful. Human behavior is influenced by our emotions, values, attitudes and ethics. Human behavior is shaped by our culture, upbringing and relationships. But consumer behavior is driven by needs. Maslow's Hierarchy of Needs can be used as a basis for understanding why a consumer makes a decision to buy a product or a service.
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Register to read more... [The Psychology of Consumer Behavior]
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Wednesday, 09 March 2011 00:00 |
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Are you a manager or a leader?
As a manager, you have two kinds of time. You have "management time" and "leadership time". Management time is the time you spend getting your sales people to do their work. Leadership time is the time you spend training and leading your sales team to new levels of success. When you are spending your time managing, that is time you can't use to teach and lead your sales team.
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Register to read more... [Are You a Manager or a Leader?]
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Wednesday, 09 March 2011 00:00 |
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Orville and Wilbur Wright were good students and received good grades, but teachers reported that they “could not sit for very long” and paid “poor attention”. Even in class, the Wright Brothers were constantly at work on their inventions.
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Register to read more... [Orville and Wilbur Wright - Determined to Fly]
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Wednesday, 09 March 2011 00:00 |
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Do you worry about things? Do you find yourself consumed with worry about things over which you have no control? Just remember "Sufficient unto the day is the evil thereof". My mother used to say her Grandmother would tell her that when she would catch my mom worrying about something. So my mom started saying it to me.
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Register to read more... [Good News or Bad News]
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Wednesday, 09 March 2011 00:00 |
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Little Billy grew up on the family farm during the great Depression near Emporia Kansas. Billy’s family was struggling to survive just like most families at the time. Billy’s father wasn’t going to let his family starve on the farm so he made a gutsy move and bought a small struggling butter processing operation during the 1933 Bank Holiday Franklin Roosevelt ordered to stem a run on the banks. Starting a business during a time of financial panic took courage.
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Register to read more... [The Story of Little Billy]
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