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Monday, 20 June 2011 11:44 |
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The top companies in America want to, and will, invest in advertising to drive revenue and build brands according to a newly released report recently published in Advertising Age.
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Register to read more... [It Pays to Advertise]
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Wednesday, 15 June 2011 04:56 |
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The number of people who regularly listen to either an AM or an FM Radio station continues to grow. The latest research indicates 1.9 million more people listen to Radio than one year ago. Additionally, radio is attracting more young listeners, with the number of weekly listeners 18-34 and 12-17 rising. Radio now reaches nearly 66.5 million Adults 18-34 and more than 22.8 million Persons 12-17 on a weekly basis.
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Register to read more... [AM & FM Radio Listening Continues to Grow]
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Wednesday, 08 June 2011 03:34 |
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Hanging on to your current customer base is one of the most critical components for ongoing business success. The cost of acquiring a new customer varies from business to business but in many cases, that new customer cost can often exceed the net profit from the first sale. To achieve a positive Return on Investment, you must engage with that new customer and develop a relationship that leads to more sales opportunities. In other words, you must develop that new customer into a repeat customer.
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Register to read more... [Your Customer is Walking Out the Door]
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Thursday, 02 June 2011 13:38 |
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One of the most amazing sales people I ever worked with was Terry Burford at KFDI in Wichita Kansas. There are many things about Terry that impress me but for this story, I’m going to stick with his selling and customer service techniques because it could be helpful for anyone in Radio sales who wants to make more money.
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Register to read more... [The Amazing Terry Burford]
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