Spike Santee Dot Com - Radio Sales Training, Radio Sales Management

For eight years, I was a very frequent traveler, racking up hundreds of thousands of miles and points and qualifying segments with all of the major airlines. I enjoyed all of the perks that come with elite status, free upgrades, free trips, early boarding privileges and priority scheduling options when delays interrupted one of my trips.

I’ve been flying for a very long time. Not as long as some folks but I was a frequently flyer back when they still let people smoke cigarettes on the plane. Back in those days, the airports did not offer many amenities. In many airports there was only one dining opportunity. Today, the airports have all of the major fast food chains and even some upscale restaurants. Not to mention all of the retail outlets. There is a Brooks Brothers in Terminal D at the Dallas Fort Worth Airport.

Successful selling is all about building and nurturing relationships with new prospects.  But the field is crowded with other sales people selling the same product as you. The competition seems to be at an all time high. How do you differentiate yourself from the rest of the pack?

This recession has been hard on everybody, especially the small business owner. For many, when they can’t make it on the top line, they have to reduce costs in order to make it on the bottom line. Advertising is often one of the first line items to go. The business owner may believe that they can save that money now and then plug it back in when times get better.