Spike Santee

If you are in advertising sales you have most surely heard someone say “Advertising is a necessary evil”. It is often said in a begrudging manor, not in a complimentary way. When your prospect tells you this, it rarely leads to a sale. But maybe it should. The prospect is at least acknowledging that advertising is necessary. You have half of the battle won already. Now you just have to show the prospect that by working with you, they will be able to eliminate the evil aspects from their mind.

James immigrated to the United States in 1903 with dreams of building his own business. He settled in Chicago and started a wholesale door-to-door cheese business. During his first year in business James lost more than $3,000. On top of the financial losses, one of his delivery horses died. It was a dismal beginning.

Despite the negative news about the stock market and the economy, now is precisely the time to take action that will help you grow your market share.The stock market news is a reflection of investor sentiment. When you hear that the stock market has gone up or gone down, that is more of a reflection of how investors feel about the future of their investments and not always a reflection of the actual financial performance of the companies involved.

It seems like more and more people are developing a negative attitude about the economy. Recent surveys report that consumer sentiment is lower than it has ever been. Many people are worried that the country is headed into a double dip recession. In the business of reporting the news, there is an old saying “If it bleeds, it leads”. The saying means that the news media will report the bad news first, at the beginning of the newscast. Media studies show that bad news far outweighs good news by as much as seventeen negative news reports for every one good news report.