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Roaring Out of Recession

Tuesday, 06 July 2010 04:26

Are you positioned to take advantage of the economic recovery? Have you taken the correct strategic steps to protect and grow your company’s market share? For the answers to these questions we can turn to a new research study recently published in the Harvard Business Review.

Steve Jobs Has THE Reception Problem

Sunday, 04 July 2010 07:44

Developing a brand in marketing is a difficult, costly and sometimes tricky endeavor. It can take years and millions of dollars to build a market leading brand like Apple. It only takes a few missteps and a brand can quickly become tarnished.

Sales Training like a Navy SEAL

Thursday, 17 June 2010 14:47

“The Only Easy Day Was Yesterday” That is the motto of the United States Navy’s Sea, Air and Land Forces – commonly known as SEALs. Whether it is conducting clandestine missions behind enemy lines or bringing a threatening act of sea piracy to resolution in the blink of an eye, the history of this elite fighting force is one of legendary achievements.

Are You Locked Out of Your Future Success?

Tuesday, 08 June 2010 00:00

As you navigate your path to the future you desire, keep an open mind. In times of change, there are many opportunities to move forward. Now is a great time for renewal and a time for new plans and dreams. It’s time for a new action plan. Albert Einstein once said “You can’t solve today’s problems at the same level of thinking that created them”. You need to elevate your level of thinking beyond your current paradigm in order to move forward.

Avoid the Biggest Mistake of BADvertising

Saturday, 08 May 2010 18:59

We live in the over communicated society. As recently as 2005, experts estimated that the average consumer was bombarded by over 5,000 marketing messages every single day. But now with the explosion of marketing through the Internet, social networking and mobile platforms, that number of commercial messages the average consumer is exposed has increased so dramatically, a reliable estimate is difficult to find.

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