Spike Santee

Imagine for a moment that you could show your prospect a schedule with just the right number of commercials that could achieve the optimum reach and frequency for your Radio station. Any more commercials would be past the point of diminishing return; any fewer commercials would still leave available reach and frequency on the table. Instead of trying to estimate how many listeners would hear the commercial an average of a three times, you could accurately predict just how many of your listeners would hear the advertiser’s commercial at least three or more times, a key component in effective advertising. You could tell your prospect they would be using an Optimum Effective Schedule.