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Thought for the Day

Goodwill is the one and only asset that competition cannot undersell or destroy. - Marshall Field
Getting the Appointment with the Ten Day Letter PDF Print E-mail
Monday, 18 January 2010 08:42

You have a prospect you want to see. They represent a good opportunity because they are doing business with your competitors but not with you. Surely you could persuade them to do some business with you if only you could get an appointment to see them. Your product is clearly superior in performance and value but you can’t get in to see them. You’ve them sent letters. You’ve left voice mails. You’ve sent emails. You’ve even dropped by on occasion trying to catch them. But nothing has worked so far. Here is an idea that just might help you get through to that prospect and get that appointment.