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Marketing News
{addthis off}This section contains the latest Marketing News.

Ford Regains Top Spot Among Most-Considered Auto Brands PDF Print E-mail
Tuesday, 22 March 2011 04:13
According to the latest Kelley Blue Book Market Intelligence Brand Watch study, Ford is back on top as the most-considered auto brand among new-car shoppers. Ford consistently captured the most-considered auto brand title from Q4 2009 through Q2 2010, but momentarily fell to the No. 2 spot for Q3 2010 when Toyota re-captured its previously held most-considered brand status for that quarter.
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Remodeling Market Getting Fixed Up PDF Print E-mail
Friday, 28 January 2011 06:33
A flood of foreclosed homes in need of fixing up is fueling a rebound in the remodeling business. Like the rest of the housing business, home remodeling activity fell during the last few years. Now the residential improvement market is rallying -- and the millions of previously foreclosed homes that are changing hands are part of the reason.
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Super Bowl Consumer Spending to Hit $10 Billion PDF Print E-mail
Friday, 28 January 2011 06:31
Americans are planning to take a break from their spendthrift ways, at least for Super Bowl Sunday. According to a new survey out from the Retail Advertising and Marketing Association, conducted by BIGresearch, total consumer Super Bowl spending is expected to reach $10.1 billion, the highest in the survey's eight-year history. More people also plan to celebrate the event by throwing a party, attending a party or watching at a bar or restaurant.
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Funeral Homes Find New Life by Hosting Other Events PDF Print E-mail
Tuesday, 25 January 2011 05:43
Paulita and Tony Flores took their wedding vows in December in an elegant rotunda with marble floors amid glimmering chandeliers and a bubbling fountain.
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Prefab Market Positions Itself for Housing Rebound PDF Print E-mail
Monday, 24 January 2011 03:42
Sandra Beer watched her neighbors in East Chatham, N.Y., devote copious time and sweat equity in building all or part of their homes. "As a single working mom, I realized I couldn't go that route," says Beer, 51, a fundraiser for a PBS-TV station in Albany. So she explored factory-built options that would be energy efficient.
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