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Planning Your Next Move in Advertising Land

Monday, 04 January 2010 05:13

For many, 2009 will be remembered as a year the marketing world will happily put behind it. The lingering recession has depressed consumer spending and marketers have sharply curtailed their outlays on advertising. Two Detroit automakers filed for bankruptcy. TV and print have been trying to find their way in a digital future and agencies have been put in a vise by clients demanding better return on investment.

Spendthrift to Penny Pincher: A Vision of the New Consumer

Thursday, 31 December 2009 03:44

Next spring, Fine Living Network, a cable channel created in 2002 at the height of America's infatuation with affluent living, is slated to be phased out. In its place, Scripps Networks Interactive Inc. will launch the Cooking Channel.

Millennials Critical to Retailers, Wary of Finances

Thursday, 31 December 2009 03:40

Nearly a decade into the new millennium the members of Generation Y, or the Millennials, are about to become a major part of the retail consumer landscape. The total number of Millennials and the years they were born change depending on the source, but according to a survey conducted by IRI, people born between 1979 and 1989 will soon see a spike in income and spending on consumer packaged goods (CPG), and Millennial women will drive CPG spending. But winning these precious dollars will take a keen understanding of the unique needs of the generation.