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2010 Discounting Forecast: Retail and Auto

Tuesday, 19 January 2010 01:31

For consumers, 2010 may not look very different from 2009 when it comes to discounts. Companies in the apparel, jewelry, and home furnishing industries are planning to keep their inventories low to cut operating costs, which means fewer large discounts for customers, says Marshal Cohen, chief industry analyst for The NPD Group, a market research company.

Marketers Make Most of Falling Mercury

Monday, 11 January 2010 06:34

In Alabama, the night before the Crimson Tide took on the Texas Longhorns for the National Championship, it would normally have been tough to find chips and salsa, maybe beer. But, instead, Chris Hendrix, 27, found empty shelves where the bread should have been. Bottled water was also in limited supply, as panicky residents stocked up for a forecasted inch of snow.

Study Confirms Importance of the Most Loyal Grocery Shoppers

Sunday, 10 January 2010 08:05

An analysis of over 2 million grocery shoppers by Lisle, Ill.-based marketing firm Concept Shopping, Inc. found that the top 10 percent of a store's customers visit over twice a week, spend over $39 per visit and represent almost 40 percent of the store's total sales.

Two Words: Event Marketing

Monday, 04 January 2010 16:30

In an age where teens have the ability to access information in a multitude of media, including the Internet, cell phones, TV, print and more, it has become increasingly difficult for brands to differentiate themselves among one of the most savvy and picky demographics. How can brands stand out from the competition and create a lasting connection with teenagers? Two words: Event Marketing.

Kids Living with Parents Longer

Monday, 04 January 2010 16:28

Retailers beware. There is a new threat to your livelihoods from young people who are living longer with their parents and not exercising their rights to consume. Reports in both The Guardian in the UK and The Washington Post explain some of the causes and effects.

The British report cites a study from the Office of National Statistics (ONS) finding that "many young adults in their mid-20s and early 30s, and especially men, are increasingly postponing the transition to adulthood." Blaming it partially on the housing and job markets, the organization also found that many simply choose to remain at home with their families. A new term - kippers (kids in parents' pockets) - apparently refers to those who stay through choice.

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