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Scotts Sees Fertile Ground in Baseball Partnerships

Monday, 01 February 2010 06:01

Based on successful ties to three MLB teams during the '09 season, The Scotts Co. LLC has expanded its involvement in the sport with first-time, multiyear ties with MLB Properties and five additional clubs.

Scotts Sees Fertile Ground in Baseball Partnerships

Monday, 01 February 2010 06:01

One Super Bowl Commercial Worth 250 Regular TV Ads

Monday, 25 January 2010 04:52

E-Trade's snarky baby became a national phenomenon behind its high-profile Super Bowl buy, and last year 19 million people surged on its website to see outtakes. So it would seem a forgone conclusion that E-Trade Financial Corp. -- which has been in the past three Super Bowls -- would automatically sign on for next month's matchup. In reality, though, the marketer didn't commit to an ad in the Big Game until, well, pretty late in the game: October.

Addressing the Black Hole of Sponsorships

Monday, 25 January 2010 04:25

Even in a recessionary economy, sponsorships -- and particularly those involving sports -- command a significant proportion of big businesses' marketing mix. But, most marketers are stymied at effectively managing these investments.

Hyundai Will Boost Ad Payout to Dealers

Monday, 25 January 2010 04:17

Hyundai, one of only three brands to increase sales last year, will try to sustain its momentum by making more advertising money available to dealers.

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