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Convenience Still Ranks High Among Young Diners

Monday, 15 February 2010 04:15

Restaurants and foodservice establishments serving up convenience are poised to do well in this post-recession economy. A new report from Mintel suggests that although value has become the mantra of many contemporary diners, convenience still resonates with the out-to-eat crowd, especially those younger than age 34.

Economy Prompts Shift to Cheaper Liquor

Monday, 15 February 2010 04:01

Americans' love affair with top-shelf booze cooled last year as the recession took a toll on high-priced tipples. A new report by an industry group shows people drank more but turned to cheaper brands. They also drank more at home and less in pricier bars and restaurants.

Nation's Largest Advertisers say TV Less Effective

Monday, 08 February 2010 05:26

Even as major marketers once again threaten to pull back on TV spending -- a new survey indicates they will allocate only 41% of their budgets to the medium this year -- the TV networks are gearing up for an "upfront" ad-sales market they expect will be more robust than in the recent past.

Now's the Time to Reset Marketing for Post-Recession

Monday, 01 February 2010 11:04

You can learn a lot from a clown. Walmart is running a brutally slapstick and outrageously funny spot showing a dad dressed as a clown at his kid's birthday party. The dad accidentally skewers his foot on a sharp-edged unicorn toy, screaming at the top of his lungs and sending panicked children running for cover.

10 Events That Transformed Marketing

Monday, 01 February 2010 06:13

Founded in 1910, the Association of National Advertisers is celebrating its 100th anniversary this year. Originally known as the Association of National Advertising Managers, the organization began in Detroit with representatives from 45 different companies. Their purpose was "to advance the knowledge of advertising as far as may be possible, to an exact science, so that members could expend their advertising appropriations more intelligently and effectively."

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