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Avoid the gifts that keep on costing, and costing

Sunday, 27 December 2009 19:14

As a music fan, Bruce McClary was pleased when he received a satellite radio with a six-month subscription as a gift. But as a budgeting expert, McClary couldn't help notice how much it cost to enjoy the present.

Entrepreneurs find profit in solving problems

Saturday, 19 December 2009 05:43

Jennifer Herskowitz spent years scouring aisles and studying labels at Whole Foods and stores like it, wishing there was a shop that stocked well-organized, clearly labeled allergy-free products for her kids, who have serious food allergies.

How Apple Gets It All Wrong

Saturday, 19 December 2009 05:25

Apple is without a doubt the consummate innovator of the new media era, turning the music business and then the mobile phone business upside down, and now setting its sights squarely on the TV, publishing, and video game businesses. (Oh, and it has a nice computer business going, too.)

Pepsi Not Advertising in Super Bowl

Friday, 18 December 2009 04:30

Pepsi will not advertise its drinks in next year's Super Bowl, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online.

Email and Social Media Budgets to Remain Strong in 2010

Thursday, 17 December 2009 03:56

According to the November "2010 Marketing Trends Survey" of business leaders by StrongMail, 89% of respondents plan to increase or maintain marketing spend in email marketing and social media budgets in the New Year.

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