I love helping people grow and prosper. Zig Ziglar has built a very successful company on a simple principal; I can have everything in life I want if I just help enough other people get what they want in life. That's not too hard to figure out. This section of my web site contains some simple things you can do to differentiate you in the marketplace. Remember, little things mean a lot and they do make a difference.
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Wednesday, 04 May 2011 02:37 |
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You have a prospect who tells you that they are going to start using Facebook to market their business. They might be an existing customer that is going to cancel or it’s a new prospect that you’re trying to sell for the first time. You are frustrated because the prospect is so excited about the potential of Facebook marketing that they are going to forsake traditional media. The prospect is really sold on the idea because since they started their Facebook marketing campaign, they now have a few hundred “friends” or people who “like” their page. But that’s about as far as it’s going to go without you and your Radio station’s help.
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Read more... [Radio, The Key to Facebook Marketing Success]
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Friday, 18 March 2011 00:00 |
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You have a prospect you want to see. They represent a good opportunity because they are doing business with your competitors but not with you. Surely you could persuade them to do some business with you if only you could get an appointment to see them. Your product is clearly superior in performance and value but you can’t get in to see them. You’ve them sent letters. You’ve left voice mails. You’ve sent emails. You’ve even dropped by on occasion trying to catch them. But nothing has worked so far. Here is an idea that just might help you get through to that prospect and get that appointment.
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Register to read more... [Getting the Appointment with the Ten Day Letter]
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Wednesday, 16 March 2011 00:00 |
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You’re visiting with a new prospect. They like what you have to say about Radio advertising. They ask you what kind of a schedule they should run to get the most from your audience. What do you say?
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Register to read more... [OES Help for the PPM Markets]
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Friday, 31 December 2010 09:16 |
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Before you spend another dollar on advertising your business, you should examine whether or not your business is on the right track. Is your business competitive within the market? Do you have the selection, pricing and service that put you at the top of your category? Do your customers enjoy a quality experience when doing business with you? If not, your advertising may be killing your business.
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Register to read more... [Good Advertising Can Kill Your Business]
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Monday, 27 December 2010 10:00 |
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You've heard a lot of people talking about social media and what it can do for a business. You've been told you need a Facebook Page or a Twitter account for your business. You've also been told you need to optimize your web site for the major search engines. You're afraid that you may be missing out on a great business opportunity but you don't know where to turn for expert advice.
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Register to read more... [What Is Your 2011 Social Media Strategy]
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