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Expert Notes Few Marketers Do Social Media Well

Friday, 23 July 2010 05:18

Marketers spent $65.2 billion on Internet advertising in 2008, and Geoff Ramsey, co-founder of research firm eMarketer, told the Association of National Advertisers' Social Media conference attendees last week that while that number is going to grow dramatically in coming years, many marketers don't know how to include social media in the mix.

Mobile Devices Continue to Take Market Share

Friday, 23 July 2010 05:15

Advertisers wondering when mobile will catch on might want to take a big breath and hang on. Two separate reports released recently reveal that mobile device use, from smartphones to tablets, continues to increase. Smartphones are now owned by 49.1 million people in the U.S. as of the three-month period ending in May -- up 8.1% compared with the prior three months, according to a comScore MobiLens report.

Ford Fiesta to 'Sync' with Streaming Radio

Friday, 23 April 2010 09:59

Ford has announced that its upcoming Fiesta model will be the first vehicle that allows its SYNC in-car communications system to work in conjunction with online Radio service Pandora, as well as Twitter and Stitcher, a new news/entertainment streaming radio service. The AppLink software will let Blackberry and Android smartphone users control any of these websites with voice commands.

Pew Internet Study: How We Get Our News

Tuesday, 02 March 2010 05:52

In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day.

Dot-Complicated: Measuring Traffic on the Web

Tuesday, 02 March 2010 05:12

Does Facebook have more friends than Yahoo? The social-networking site passed the Web portal in a prominent measure of Web traffic for the first time last month, according to data released this week by Web-traffic monitor Compete. But comScore and Nielsen, two rivals to Compete, both say that Yahoo retains a comfortable edge and the No. 2 spot, behind Google.

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